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Course Criteria
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3.00 Credits
Advisory: ENGWR 102 or ENGWR 103 and ENGRD 116, ESLR 320 and ESLW 320, or placement through assessment; BUS 105. Course Transferable to CSU Hours: 54 hours LEC This course demonstrates the importance of effective selling techniques. This course will examine and present the qualifi cations necessary to achieve success in professional selling. This course also emphasizes the development of a business personality and its application to the approach, direction, and closing of a sale. Different types of selling experience such as direct, industrial, wholesale, and retail are covered. This class is recommended for those entering any fi eld of business careers.
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3.00 Credits
Advisory: ENGWR 102 or ENGWR 103 and ENGRD 116, or ESLR 320 and ESLW 320 or placement through assessment; MKT 300. Course Transferable to CSU Hours: 54 hours LEC This course is a study of modern retail store operation with emphasis on consumer behavior, store location and layout, pricing, organization, promotion, merchandising, and pertinent legislation.
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3.00 Credits
Advisory: ENGWR 102 or ENGWR 103 and ENGRD 116 or ESLR 320 and ESLW 320 or placement through assessment; MKT 300. Course Transferable to CSU Hours: 54 hours LEC This course is a study of the marketing promotional mix with special emphasis on the fi eld of advertising. The course will cover the advertising message from initial research through the fi nal advertising message. Different advertising media will be examined and compared.
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3.00 Credits
Advisory: ENGWR 102 or ENGWR 103 and ENGRD 116; or ESLR 320 and ESLW 320, or placement through assessment. Course Transferable to CSU Hours: 54 hours LEC This course addresses the process of advertising in the electronic commerce environment. It focuses on discussing on-line marketing. The effects of electronic commerce on market research, demographics and traditional advertising channels and case studies of successful models will be studied and examined.
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3.00 Credits
Advisory: ENGRD 116 or ESLR 320; or placement through the assessment process. General Education: AA/AS Area I; CSU Area C1; IGETC Area 3A Course Transferable to UC/CSU Hours: 54 hours LEC This course is an introductory examination of how composers and songwriters exploit the various elements of music to heighten the expressive impact of a composition. Aspects of melody, rhythm, harmony, tone, and structure are studied through focused listening of works from the Renaissance to contemporary styles of avant-garde and popular music. This course requires no previous musical study.
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3.00 Credits
General Education: AA/AS Area I Course Transferable to UC/CSU Hours: 54 hours LEC This course examines social, political, cultural, and economic issues as they relate to the history of Rock & Roll music. It includes guided listening and video presentations to show the evolution of Rock from its roots to current stylistic trends. This course requires no previous musical study.
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3.00 Credits
Advisory: ENGWR 102 or 103 and ENGRD 116 or ESLR 320, ESLL 320, and ESLW 320, or placement through assessment General Education: AA/AS Area I; CSU Area C1; IGETC Area 3A Course Transferable to UC/CSU Hours: 54 hours LEC This course is a survey of the history of music including its composers and most signifi cant works from the Classical period to the present. It is required for music majors and also designed for those students having a background in music and who are particularly interested in humanities or arts.
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3.00 Credits
Advisory: ENGRD 116 or ESLR 320; or placement through the assessment process. General Education: AA/AS Area I; AA/AS Area VI; CSU Area C1; IGETC Area 3A Course Transferable to UC/CSU Hours: 54 hours LEC This course is an historical, comprehensive, and comparative listener survey of the traditions of jazz music from around the world and in the United States. Concepts of ethnicity, ethnocentrism, racism, ageism, class differences, and gender issues are addressed. Guided listening presentations show how African and early African American musical traditions have led to the development of various improvisational forms and styles including: ragtime, swing, bebop, free jazz, fusion, and acid jazz. Jazz styles of the Americas, Asia, Africa, India, and Europe are covered. music
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3.00 Credits
General Education: AA/AS Area I; CSU Area C1; IGETC Area 3A Course Transferable to UC/CSU Hours: 54 hours LEC This course is an introductory examination of the elements of music including scales, chords, aural skills, harmonic progression, form, notation, and composition. No previous musical study is required.
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3.00 Credits
Advisory: ENGWR 102 or 103, and ENGRD 116 with a grade of "C"or better; OR ESLR 320 and ESLW 320 with a grade of "C" or better;OR placement through assessment process. General Education: AA/AS Area I; AA/AS Area VI; CSU Area C1; IGETC Area 3A Course Transferable to UC/CSU Hours: 54 hours LEC This course is an introduction to folk, dance, ceremonial, and popular music from around the world. Guided listening presentations show how traditional forms and styles have led to the urban, professional music popular in many countries today known as "World Beat." Concepts of ethnicity, ethnocentrism, racism, ageism, class differences, and gender issues are addressed. Music of the Americas, Africa, Asia, Australia and Europe are compared. No previous musical experience is required.
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