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MGT 4013: Business Strategy
2.00 Credits
University of the Ozarks
This is the second of two courses (Business Finance, Business Strategy) designed to be the culmination of the student's Business Core studies. Through this second course in the Business Core capstone sequence, the student will conduct a strategic analysis on the company or organization studied in Business Finance. The course content examines the strategic problems of management with emphasis on case problems and solutions. Readings are assigned to acquaint students with significant business literature. Prerequisites: BSA 4003, Business Finance, Senior status, and Instructor and Division Chair permission.
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MGT 4023: International Management
3.00 Credits
University of the Ozarks
A study of managing in a diverse and dynamic global environment. Topics include: the international macroeconomic environment, collaborative business strategies, managing technology and knowledge, business ethics, and corporate responsibility. Prerequisite: MGT 2003, Survey of Management.
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MGT 4103: Operations Management
3.00 Credits
University of the Ozarks
A study of the aspects of production and operations management including product and systems development, resource planning, facility location and layout, job design and work measurement, automation and process technology, forecasting, inventory and materials management, operations scheduling, and quality and cost control. Prerequisite: MGT 2003, Survey of Management.
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MGT 4203: Information Systems
3.00 Credits
University of the Ozarks
A study of the concepts and issues relating to the design and implementation of management information systems. Specific emphasis on management report format and content, data collection, accumulation, storage techniques, and the computer as a tool in the management information system. Prerequisite: MGT 2003, Survey of Management.
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MGT 4223: Organizational Theory
3.00 Credits
University of the Ozarks
A study of the theory of organization development and change. Topics include classical, contingency, and alternative organization theories, and planning for change. Prerequisites: MGT 2003, Survey of Management.
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MKT 1003: Marketing Concepts
3.00 Credits
University of the Ozarks
As the first course in the study of business, Marketing Concepts serves as an overview of the value creation process with emphasis placed on the external business environment. Topics include creating customer value and a study of the business environment including the competitive, cultural, technological, political, and natural environments. Emphasis will be placed on the manager's role in determining who the customer is in relation to making decisions about the marketing mix (product, price, place, and promotion) within the constraints of organizational resources.
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MKT 3103: Consumer Behavior
3.00 Credits
University of the Ozarks
A study of the influences which affects consumers' decision making, including demographic and situational factors, social influences, psychological processes, information processing, and various mediating factors. Prerequisite: MKT 1003, Marketing Concepts.
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MKT 3123: Channel Strategies
3.00 Credits
University of the Ozarks
A study of the strategies involved with the distribution of goods. The focus will be on one of the following: retailing, wholesaling, direct marketing, franchising, or physical distribution. Topics will include providing value through the supply chain, negotiating, pricing, and merchandising tactics. Prerequisite: MKT 1003, Marketing Concepts.
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MKT 3133: Hospitality Marketing
3.00 Credits
University of the Ozarks
A study of the role of marketing in the dynamic hospitality and tourism industry with emphasis given to the service quality - value relationship. Topics include organizational buyer behavior, market segmentation, building customer loyalty, distribution and promotional as they apply to the tourism and hospitality industry. Prerequisite: MKT 1003, Marketing Concepts.
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MKT 3203: Product Strategies
3.00 Credits
University of the Ozarks
A study of product quality, service quality, value pricing, brand and category management, packaging, and analyses of competition and customers. Readings and cases are used extensively. Prerequisite: MKT 1003, Marketing Concepts.
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