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Course Criteria
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3.00 Credits
Spring. Integrates and assesses the knowledge and application of core HRMprinciples obtained from previous HRMand other related courses. This course will also serve as preparation for students to take the PHR exam. Prerequisite: MGT 332.
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3.00 Credits
Fall, Spring. Development of leadership skills and qualities. Local and regional business leaders provide insight to development of leadership abilities for the church, community, and profession. Prerequisites: Senior classification and completion of 24 hours business core.
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3.00 Credits
Fall. An off-site seminar focusing on leadership aspects of business, community, family and church.This course utilizes guest speakers, discussions, presentations, activities and various books on leadership. Pre-requisite: Senior business student with approval from dean of the College of Business Administration. Fee: See course fee schedule.
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3.00 Credits
On sufficient demand.The three areas of operation: receiving, order filling, and shipping. On-site observation and analysis of physical distribution, human resource, loss prevention, and maintenance. Prerequisite: MGT 368.
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3.00 Credits
Fall, Spring, Summer. An introductory course. Choosing target markets, assessing their needs, developing products and services, and delivering them at a value to the customer and a profit to the company. Developing a managerial point of view in planning and evaluating marketing decisions.
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3.00 Credits
Fall. Sociological and psychological applications in consumer behavior with an emphasis on the relevance of these concepts for the marketing manager. The development of concepts and constructs employed to identify and measure market segments and analyze behavioral patterns of these segments as a basis for marketing strategy. Prerequisite: MKTG 330.
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3.00 Credits
On demand. Study of marketing concepts and strategies for organizational customers in industry, government and institutional settings. Addresses the special challenges of the business-to-business environment such as assessing marketing opportunities, organizational buying processes, organizational buying behaviors and business marketing strategies. Prerequisite: MKTG 330.
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3.00 Credits
Fall. Promotional methods, including advertising, sales promotions, publicity and sales. Situation analysis, objectives, budgeting, campaign tactics, selection of media and message, measurement of effectiveness, and follow-up evaluation. Prerequisite: MKTG 330.
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1.00 - 3.00 Credits
Summer or sufficient demand. Practical experience in a marketing environment that enhances the academic training received in the classroom. Three hours of credit requires 320 hours on the job. Credit is given upon approval of a written report and a debriefing session. Prerequisite: 6 hours of marketing and 6 hours of business courses.
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3.00 Credits
Spring. The application of marketing principles in a variety of environments including retail, business-to-business, services, nonprofit, promotions and advertising. Prerequisite: MKTG 330.
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