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Course Criteria
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3.00 Credits
The production function of business, including the economics of production, capital investment, research and development, product design and services, and qualitymanagement (QM). SpecificQMtopics addressed include statistical quality control, production inventory planning and control (PIPC) systems, forecasting, and just-in-time inventory management. Other topics include location and design of facilities, energy management, and managing job safety and health.
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3.00 Credits
A practical training ground for any major, supplementing academic business training with an emphasis on the entrepreneurial spirit. The class takes an innovative approach to projected market share, sales, production, human resources, financial and management practices to ensure that an entrepreneurial idea is successful in the marketplace.
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3.00 Credits
Techniques and policies needed to handle human relations problems in business, government and education. Organizational behavior, motivation, leadership, formal and informal organization, social environment, and communication and group processes.
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3.00 Credits
Use of case studies to integrate and utilize decision-making concepts and techniques studied in earlier courses. Students will be required to analyze cases to understand current business strategy and implementation. Emphasis on formulation of mission, setting goals and implementation of policies, including global and e-commerce strategies.
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3.00 Credits
Ethical teachings of the Bible as applied to business. Biblical passages related to business conduct, corporate ethics, individual ethics, and mutual responsibilities of employers and employees. An approved substitute for Bible the semester it is taken.
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3.00 Credits
Development of leadership skills and qualities. Local and regional business leaders provide insight to development of leadership abilities for the church, community and profession.
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3.00 Credits
On demand. Sociological and psychological applications in consumer behavior with an emphasis on the relevance of these concepts for the marketing manager. The development of concepts and constructs employed to identify andmeasuremarket segments and analyze behavioral patterns of these segments as a basis for marketing strategy. Prerequisite: MKTG 330 or LMP 330.
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3.00 Credits
On demand. Basics of personal selling are examined with emphasis on understanding the buyer, selling environment, selling techniques and personal selling fundamentals.
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3.00 Credits
As needed. Promotional methods, including advertising, sales promotions, publicity and sales. Situation analysis, objectives, budgeting, campaign tactics, selection ofmedia andmessage, measurement of effectiveness, and follow-up evaluation. Prerequisite: MKTG 330 or LMP 330.
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3.00 Credits
As needed. The application of marketing principles in a variety of environments including retail, business-to-business, services, nonprofit, promotions and advertising. Prerequisite:MKTG 330 or LMP 330.
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