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Course Criteria
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3.00 Credits
Fall of odd years. Advanced theory and techniques of newscast producing, directing, reporting and writing. Spot news reporting, online database research, resume tape preparation, and ethical and legal issues in journalism. This course will serve as the capstone senior-level communication course for broadcast journalism majors. Prerequisite: COMM 275.
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3.00 Credits
Spring of even years. Scripting, producing, and directing features, specials, documentaries, and other advanced projects. Includes editing and production techniques. Work with TV-16. Prerequisite: COMM 253 and 372.
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3.00 Credits
Spring.Modern theories of communication. Investigation and analysis of major accounts of the nature and practice of communication.
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3.00 Credits
Fall of odd years. A broad perspective of the rapidly developing area of directmarketing. Includes all forms of direct marketing, such as direct mail, telemarketing, interactive TV, broadcast TV, newspaper, magazines, outdoor, and advertising specialties. Production of direct marketing pieces for clients. Prerequisites: COMM 303, 304.
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3.00 Credits
Fall. The legal and ethical responsibilities and freedoms affecting oral, print, and electronic media, including first amendment principles and the legal and ethical philosophy affecting mass media.
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1.00 Credits
Spring. Participation in a student-run advertising agency. Hands-on experience in the planning, design, production, implementation, and evaluation of an advertising campaign for an actual client.This course will serve as the capstone senior- level communication course for advertising majors. Prerequisites: COMM231, 280, 303, 304, and consent of faculty adviser.
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3.00 Credits
Fall. Background of the American press. Examination of problems of editorial freedom, ethics of the press, propaganda, public opinion, and the press in a democratic society. Development and implementation of a personal value system and code of ethics. Limited to senior print journalism and public relations majors.
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3.00 Credits
Spring. The capstone course for the interactive media major, it focuses all previous coursework on the development of an approved digital media project for a real-world client. It will be teamtaught by collaborative learning with professors in business, communication, computer science and graphic design.
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2.00 Credits
Fall, Spring, Summer. The internship, supervised in a commercial or educational setting, provides opportunity for observation and practice of fundamentals in a professional setting. An internship paper, approved by the department chairman, is required. Prerequisite: Consent of the department chairman.
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