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Course Criteria
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3.00 Credits
Processes involved in gathering, recording, and analyzing all facts about problems relating to the transfer and sale of goods and services from producer to consumer. Special course fees may apply. Prerequisites, MKTG 3013 and MKTG 3023. Fall, Spring.
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3.00 Credits
Investigation of the transportation industry from the carrier perspective. Deals with analysis of carrier operations problems including traffic flow, transportation services marketing, equipment selection and control, fleet management, claims management, and dispatching procedures. Special course fees may apply. Prerequisite, MKTG 3063. Spring, Demand.
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3.00 Credits
This course addresses the concepts, principles, and methods used to plan, organize, and manage logistics activities in the supply chain. Prerequisite, MKTG 3163. Fall.
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3.00 Credits
Exporting and importing products, as well as the management of international operations. These include all phases of business activity related to operating marketing and sales facilities abroad, establishing production or assembly facilities in foreign areas, and creating licensing arrangements. Special course fees may apply. Prerequisite, MKTG 3013. Fall, Demand.
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3.00 Credits
This course addresses the strategic and operational aspects of purchasing functions in private and public organizations. Emphasis will be placed on the development and evaluation of suppliers in an organizational setting. Prerequisite, MKTG 3013. Spring.
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3.00 Credits
Systematic review of concepts involved in supply chain outsourcing, with emphasis on the selection of service suppliers, the organized movement of goods between firms in more than one nation, and the unique aspects of international logistic processes. Prerequisites, MKTG 3163 or MKTG 4113 or MGMT 4123 or permission of Instructor. Fall.
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1.00 - 3.00 Credits
Individual problems in marketing arranged in consultation with the instructor. Must be approved by the department chair. Special course fees may apply. Fall, Spring, Summer.
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3.00 Credits
Evaluation and analysis of marketing strategies in competitive situations. Course examines various price, product, distribution, and promotion strategies that are essential to firms. Focus on the integration and assessment of these elements in developing and adapting a successful marketing strategy. Prerequisite, MKTG 3013. Fall, Spring, Demand.
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3.00 Credits
Provides practical transportation experience in business. Senior students will be assigned to work with regional firms and be supervised by an experienced professional. Special course fees may apply. Prerequisites, MKTG 3063 and consent of instructor. Fall, Spring.
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3.00 Credits
Provides practical marketing experience in merchandising or transportation. Senior students will be assigned to work with regional firms, supervised by an experienced professional to gain real world training. Special course fees may apply. Prerequisites, MKTG 3013 and consent of instructor. Fall, Spring, Summer.
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