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MKTG 3013: Marketing
3.00 Credits
Arkansas State University-Main Campus
Business activities performed which direct the flow of goods and services from producer to consumer or user in order to satisfy customers and accomplish company objectives. Special course fees may apply. Fall, Spring, Summer.
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MKTG 3023: Applied Research
3.00 Credits
Arkansas State University-Main Campus
Systematic gathering, organizing, and analyzing data to provide managers with information they need to make better decisions. Emphasis is placed on the use of secondary data. Report writing and presentation are stressed. Special course fees may apply. Prerequisites, ECON 2113 and BCOM 2563. Fall, Spring, Demand.
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MKTG 3033: Advertising And Promotion
3.00 Credits
Arkansas State University-Main Campus
The study of advertising and other communication methods including social media designed to create desired outcomes with target audiences . Special course fees may apply. Prerequisite, MKTG 3013. Demand.
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MKTG 3043: Retailing
3.00 Credits
Arkansas State University-Main Campus
Evaluation of the many elements in the dynamic retail field and a discussion of the responses of retailing institutions, including management policies and operating methods. Special course fees may apply. Prerequisite, MKTG 3013. Demand.
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MKTG 3063: Transportation
3.00 Credits
Arkansas State University-Main Campus
Introduction to transportation systems with emphasis on the significance of transportation in the business and economic environment. The course is designed to familiarize students with a development of our transportation network, transportation prices, rate theory, and regulatory policies and procedures. Special course fees may apply. Prerequisite, ECON 2323. Spring.
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MKTG 3093: Prof Selling And Sales Mgmt
3.00 Credits
Arkansas State University-Main Campus
Introduction to the personal selling process, the functions of sales management, and current issues, legal and ethical issues, and the impact of technology as the topics relate to selling, the sales force, and sales management. Special course fees may apply. Prerequisite, MKTG 3013. Demand.
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MKTG 3163: Supply Chain Management
3.00 Credits
Arkansas State University-Main Campus
Aspects of moving raw materials and finished goods through the firms networks of warehousing, inventory control, materials management, and order processing. The student will examine trade off possibilities and management alternatives to minimize cost of production flow and to maximize customer service. Special course fees may apply. Prerequisite, MKTG 3013. Fall, Spring, Demand.
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MKTG 4013: Service And Nonprofit Mktg
3.00 Credits
Arkansas State University-Main Campus
Application of marketing to service and nonprofit industries. Emphasizes the peculiar nature of services and nonprofit marketing when developing marketing strategies. Special course fees may apply. Prerequisite, MKTG 3013. Demand.
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MKTG 4023: Services Marketing
3.00 Credits
Arkansas State University-Main Campus
Application of marketing to service industries, with emphasis on the unique nature of services marketing when developing marketing strategies. Special course fees may apply. Prerequisite MKTG 3013.
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MKTG 4043: Consumer Behavior
3.00 Credits
Arkansas State University-Main Campus
Evaluation of the extensive body of research evidence pertaining to the consumer, and an assessment of the marketing implications of the various processes and facets of consumer motivation. Special course fees may apply. Prerequisite, MKTG 3013. Fall, Spring, Demand.
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