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JOUR 3013: Principles Of Public Relations
3.00 Credits
Arkansas State University-Main Campus
Nature and theoretical foundation of public relations, its role in society, practitioners and dynamics of the process. Fall, Spring, Summer.
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JOUR 3023: Principles Of Advertising
3.00 Credits
Arkansas State University-Main Campus
Advertising history, theory and practice, including traditional and nontraditional media. Fall, Spring.
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JOUR 3033: Advertising Copywriting
3.00 Credits
Arkansas State University-Main Campus
Principles and practices of writing mass media advertising. Prerequisites, JOUR 2003, JOUR 2013, and JOUR 3023. Fall.
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JOUR 3040: Photography Lab
0.00 Credits
Arkansas State University-Main Campus
Laboratory for Photography. Must be taken concurrently with JOUR 3043. Fall, Spring.
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JOUR 3043: Photography
3.00 Credits
Arkansas State University-Main Campus
Elements of composition, camera, darkroom techniques and digital photography. Requires three hours of laboratory work per week. Lab fee, $10.00. Special course fee, $10.00. Fall, Spring.
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JOUR 3053: Introduction To Visual Communication
3.00 Credits
Arkansas State University-Main Campus
Exploration of visual messages with text for publication in media outlets. Fall, Spring.
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JOUR 3060: News Editing Lab
0.00 Credits
Arkansas State University-Main Campus
Laboratory for News Editing. Must be taken concurrently with JOUR 3063. Fall.
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JOUR 3063: News Editing
3.00 Credits
Arkansas State University-Main Campus
Editing and rewriting news stories, writing headlines and cutlines, legal and ethical issues for editors, and the basic principles of news design. Prerequisite, JOUR 2013. Fall.
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JOUR 3073: News Design
3.00 Credits
Arkansas State University-Main Campus
Principles of visual communication, digital and print media design, elements and practices of digital and press publication, media economic theory and practice. Prerequisite, JOUR 2013. Spring.
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JOUR 3083: History Of Mass Media
3.00 Credits
Arkansas State University-Main Campus
History of the mass media newspapers, magazines, radio, television and new technology from colonial days to the present. Spring.
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