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Course Criteria
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3.00 Credits
Recommended background: BUS 103. Planning, creation, use and place of advertising in today's society. The role of the advertising campaign includes extensive study of various media utilized. Creating copy and layout design is an integral part of this course. Three class hours weekly.
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3.00 Credits
Recommended background: BUS 103. Concept of market strategy planning includes segmentation and forecasting of consumer and organizational markets. Marketing mix variables include product life cycles, packaging, branding, pricing objectives and strategies, physical distribution, retailing, wholesaling, advertising, public relations, sales promotion, personal selling; marketing environment, marketing research, management processes. Three class hours weekly. Every academic year
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3.00 Credits
Emphasis is on the nature and function of law: civil and common law, contracts, agency and employment, bailments and personal property. Three class hours weekly. Every academic year
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3.00 Credits
Recommended background: BUS 103. Personnel management in business; recruitment, selection, testing, employee development; psychological impact of individual and group behavior, motivation, morale, communication; management and labor relations; remuneration and security. Three class hours weekly.
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3.00 Credits
Prerequisite: BUS 205 or permission of instructor. Continuation of Business Law I. Topics include negotiable instruments, sales, real property, estates, bankruptcy and business organizations. Three class hours weekly.
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3.00 Credits
Recommended background: BUS 103. Familiarizes students with merchandising and operational situations. Focuses on skills required to solve problems and make sound management decisions in areas such as choosing an effective form of business organization, location and site selection, store layout, sales promotion, customer relations, merchandise handling and display, and customer service. Three class hours weekly.
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3.00 Credits
Prerequisite: BUS 102. Focused on the managerial aspects of cost accounting with emphasis on planning and control. Includes contemporary cost terminology, cost-volume-profit analysis, cost behavior patterns, responsibility accounting, absorption and variable costing, activity-based costing, job and process costing, budgeting, standard costing, variance analyses, accounting for joint products, by-products, spoilage, waste, defective units, and scrap. Students planning to transfer should contact their intended transfer institution regarding course credit transferability. Course is accepted for CPA certification credit in New York State. Three lecture hours weekly.
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3.00 Credits
Recommended background: BUS 208. Focuses on the role and responsibilities of merchandise buyers in various types of retail organizations. Covers retail customer analysis, what to buy, how much, from whom, and a careful study of the merchandise assortment. Also covers the computer as an aid to the buyer, buying from foreign markets and the buyer's role in advertising, promotion and sales. Three class hours weekly.
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3.00 Credits
Recommended background: BUS 103. Covers the fundamentals of selling with emphasis on meeting the customer's need. Focuses on the selling process: company history and policies, product knowledge, prospecting, the preapproach, the approach, the sales presentation, the demonstration, handling objections and the close. Three class hours weekly.
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3.00 Credits
Prerequisite: BUS 119. Designed as preparation for the Real Estate Broker's examination in compliance with the New York State Division of Licenses. The state examination must be passed before a broker's license is issued. Additional prepara tion for opportunities in the real estate profession. Students must attend classes one night a week for 14 weeks to ensure the basic state requirement of 45 class hours. NOTE: Course must be taken for credit to be eligible for the NYS licensing test. An audit is not sufficient for admittance to the test. Offered upon indication of need
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