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MKTG 7310/7316: Marketing Management
3.00 Credits
Auburn University
LEC. 3. Pr., BUSI 7110, BUSI 7120 or departmental approval. In-depth analysis of concepts and techniques pertinent to executive decision-making in marketing.
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MKTG 7310/7316 - Marketing Management
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MKTG 7320/7326: Advertising And Promotion Strategy
3.00 Credits
Auburn University
LEC. 3. Pr., MKTG 3310 or departmental approval. Managerial perspective of the marketing communication process.
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MKTG 7320/7326 - Advertising And Promotion Strategy
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MKTG 7350/7356: Services Marketing
3.00 Credits
Auburn University
LEC. 3. Pr., MKTG 3310 or departmental approval. Examination of marketing in service industries and implementation of service marketing strategies.
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MKTG 7350/7356 - Services Marketing
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MKTG 7360/7366: Marketing Research: Methodology And Applications
3.00 Credits
Auburn University
LEC. 3. Pr., MNGT 6040, MKTG 3310 or departmental approval. Marketing research design, implementation and data analysis for marketing managers.
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MKTG 7360/7366 - Marketing Research: Methodology And Applications
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MKTG 7370/7376: Sales Management
3.00 Credits
Auburn University
LEC. 3. Pr., MKTG 3310 or departmental approval. In-depth study of sales management strategy and tactics.
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MKTG 7370/7376 - Sales Management
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MKTG 7390/7396: Data Base, Direct Marketing And Sales Promotion
3.00 Credits
Auburn University
LEC. 3. Pr., MKTG 3310 or departmental approval. Fundamental concepts, tools and applications of data base, direct marketing and sales promotion to marketing problems.
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MKTG 7390/7396 - Data Base, Direct Marketing And Sales Promotion
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MKTG 7400/7406: Global Marketing And Distribution
3.00 Credits
Auburn University
LEC. 3. Pr., MKTG 3310 or departmental approval. A strategic managerial perspective of global marketing and distribution operations.
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MKTG 7400/7406 - Global Marketing And Distribution
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MKTG 7410/7416: Analysis of Consumer Behavior
3.00 Credits
Auburn University
LEC. 3. Pr., MKTG 3310 or departmental approval. Psychological, sociological, and anthropological foundation of consumer and industrial purchase behavior and their application to marketing decisions.
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MKTG 7410/7416 - Analysis of Consumer Behavior
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MKTG 7500/7506: Electronic Marketing
3.00 Credits
Auburn University
LEC. 3. Pr., MKTG 3310, departmental approval. Ethical and strategic use of electronic media and the Internet for marketing communications and strategy.
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MKTG 7500/7506 - Electronic Marketing
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MKTG 7600/7606: Environmentally Conscious Marketing Management
3.00 Credits
Auburn University
LEC. 3. Pr., STAT 2610, MKTG 3310 or departmental approval. Advanced marketing strategies with an environmental focus.
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MKTG 7600/7606 - Environmentally Conscious Marketing Management
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