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Course Criteria
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3.00 Credits
LEC. 3. Pr., 2.2 GPA, junior standing, ECON 2020. Study of functions, institutions, and basic problems in marketing of goods and services in a global economy. Credit will not be given for both MKTG 3310 and MKTG 3910.
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3.00 Credits
LEC. 3. Pr., ECON 2027. Membership in the honors college junior standing, cumulative grade point average of 2.2 or higher. Study of functions, institutions, and basic problems of marketing goods and services in a global economy. Fall, Spring.
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3.00 Credits
LEC. 3. Pr., 2.2 GPA, grade of C or better in MKTG 3310. Analysis of the buying process as it is affected by environmental and institutional forces. Credit will not be given for both CAHS 3800 and MKTG 3410.
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3.00 Credits
LEC. 3. Pr., ECON 2020, 2.2 GPA, junior standing. Broad based introductory course focused on marketing functions and applications of marketing principles. Not open to undergraduates majors in business. Credit will not be given for both MKTG 3310 and MKTG 3910.
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3.00 Credits
LEC. 3. Pr., 2.2 GPA, grade of C or better in MKTG 3310. Examination of promotional objectives, strategy and tactics in marketing.
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3.00 Credits
LEC. 3. Pr., 2.2 GPA, grade of C or better in MKTG 3310. Principles of retail operation: facility location, layout, purchasing, pricing and merchandise control.
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3.00 Credits
LEC. 3. Pr., 2.2 GPA, grade of C or better in MKTG 3310. Examination of marketing in service industries and implementation of service marketing strategies.
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3.00 Credits
LEC. 3. Pr., 2.2 GPA, grade C or better in MKTG 3310, MKTG 3410 and STAT 2610. Research methods in marketing and their application to marketing problems.
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3.00 Credits
LEC. 3. Pr., 2.2 GPA, grade of C or better in MKTG 3310. Principles and practices of organization and administration of sales organizations.
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3.00 Credits
LEC. 3. Pr., 2.2 GPA, grade of C or better in MKTG 3310 Designing channels: objectives, constraints, alternatives and motivating, evaluating, and controlling channel members.
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