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MKTG 3310: Principles of Marketing
3.00 Credits
Auburn University
LEC. 3. Pr., 2.2 GPA, junior standing, ECON 2020. Study of functions, institutions, and basic problems in marketing of goods and services in a global economy. Credit will not be given for both MKTG 3310 and MKTG 3910.
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MKTG 3317: Honors Principles of Marketing
3.00 Credits
Auburn University
LEC. 3. Pr., ECON 2027. Membership in the honors college junior standing, cumulative grade point average of 2.2 or higher. Study of functions, institutions, and basic problems of marketing goods and services in a global economy. Fall, Spring.
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MKTG 3410: Consumer Behavior
3.00 Credits
Auburn University
LEC. 3. Pr., 2.2 GPA, grade of C or better in MKTG 3310. Analysis of the buying process as it is affected by environmental and institutional forces. Credit will not be given for both CAHS 3800 and MKTG 3410.
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MKTG 3910: Foundations of Business Marketing
3.00 Credits
Auburn University
LEC. 3. Pr., ECON 2020, 2.2 GPA, junior standing. Broad based introductory course focused on marketing functions and applications of marketing principles. Not open to undergraduates majors in business. Credit will not be given for both MKTG 3310 and MKTG 3910.
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MKTG 4320: Promotion Strategy
3.00 Credits
Auburn University
LEC. 3. Pr., 2.2 GPA, grade of C or better in MKTG 3310. Examination of promotional objectives, strategy and tactics in marketing.
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MKTG 4330: Retail Management
3.00 Credits
Auburn University
LEC. 3. Pr., 2.2 GPA, grade of C or better in MKTG 3310. Principles of retail operation: facility location, layout, purchasing, pricing and merchandise control.
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MKTG 4350: Services Marketing
3.00 Credits
Auburn University
LEC. 3. Pr., 2.2 GPA, grade of C or better in MKTG 3310. Examination of marketing in service industries and implementation of service marketing strategies.
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MKTG 4360: Marketing Research
3.00 Credits
Auburn University
LEC. 3. Pr., 2.2 GPA, grade C or better in MKTG 3310, MKTG 3410 and STAT 2610. Research methods in marketing and their application to marketing problems.
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MKTG 4370: Sales Management
3.00 Credits
Auburn University
LEC. 3. Pr., 2.2 GPA, grade of C or better in MKTG 3310. Principles and practices of organization and administration of sales organizations.
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MKTG 4380: Marketing Channel Systems
3.00 Credits
Auburn University
LEC. 3. Pr., 2.2 GPA, grade of C or better in MKTG 3310 Designing channels: objectives, constraints, alternatives and motivating, evaluating, and controlling channel members.
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