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MKTG 4650: International Marketing
3.00 Credits
Auburn University at Montgomery
Pr., MKTG 3310, ECON 3050. Covers the role of marketing in the global arena and the impact of culture, law, policies, ethics and other environmental variables on strategies for marketing goods and services in a global market.
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MKTG 4720: Transportation Management
3.00 Credits
Auburn University at Montgomery
Pr., MKTG 3310. The management of transportation systems and firms in the U.S. and the world. Includes the analysis of various rate structures as well as government regulation and the effect on commerce and industry.
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MKTG 4730: Supply Chain Management
3.00 Credits
Auburn University at Montgomery
Pr., MKTG 3310. A systematic exami- nation of the domestic and international logistics activities and business processes associated with the flow of information and goods from the raw material source to the ultimate consumer.
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MKTG 4740: Print Media Advertising
3.00 Credits
Auburn University at Montgomery
Pr., MKTG 4320, permission of instructor. Principles and processes in evaluating and using print media for advertising. Introduction to layout and design. Same as COMM 4740.
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MKTG 4780: Marketing Strategy
3.00 Credits
Auburn University at Montgomery
Pr., MKTG 3310. Planning and development of marketing strategies including opportunities assessment and competitive analysis. Focus on application to present the student with major marketing decision areas. Examines traditional and contemporary marketing strategy alternatives.
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MKTG 4830: Strategic Promotion Campaign
3.00 Credits
Auburn University at Montgomery
Pr., MKTG 4320, permission of instructor. A team-based applied course designed to develop promotional campaigns, including advertising, for local organizations. Focus is on linking advertising agencies, account development and creative execution elements across the marketing promotion mix. Same as COMM 4830.
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MKTG 4900: Independent Study
1.00 - 3.00 Credits
Auburn University at Montgomery
Pr., junior standing, department head approval. Variable content as determined by faculty member outside of the classroom setting. May be repeated up to 6 hours. 4924. Internship in Marketing (1-3).
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MKTG 4970: Special Problems/Special Topics
3.00 Credits
Auburn University at Montgomery
Pr., MKTG 3310, junior standing. Variable content within the classroom setting in the marketing or trans- portation area. May be repeated up to 6 hours.
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MNGT 2800: Essentials of Management
3.00 Credits
Auburn University at Montgomery
Non-business majors only. Application of management principles in organizations. Includes evolution of manage- ment theory, planning and goal setting, leadership organization theory, au- thority and group relations, motivation theory, communication, directing, decision making and managerial controls.
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MNGT 3100: Management of Organizations
3.00 Credits
Auburn University at Montgomery
Pr., MNGT 2410, ECON 2020, INFO 2070, upper division standing. Overview of the major theoretical and applied areas of managing the internal and external environments of business. The theoretical components provide the knowledge base needed to learn various applied managerial tools.
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