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Course Criteria
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3.00 Credits
Pr., MKTG 3310, MNGT 3100, FINA 3610. Covers the entrepreneurial process from conception to birth of a new venture. Evaluate and covert opportunities into a business. Students work in teams to write a business plan for a new business venture. Same as MNGT 4010.
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3.00 Credits
Pr., MKTG 3310. Strategies for marketing to producers and governmental and institutional customers in a global environment. Focus is on market analysis, differentiated marketing mixes, market segmentation, target marketing organizational buying behavior and relationship strategies.
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3.00 Credits
Pr., MKTG 3310. An analysis of the various promotion methods available to marketers in communicating desired product and/or service information to customers. Among the methods covered are advertising, direct marketing, e-commerce, sales pro- motion, personal selling and public relations.
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3.00 Credits
Pr., MKTG 3310. Objectives, control and the direction of industrial purchasing.
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3.00 Credits
Pr., MKTG 3310. The scientific examination of marketing phenomena to enhance a manager's ability to make better decisions by generating, transmitting and interpreting consumer and environmental information used to identify and define marketing opportunities.
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3.00 Credits
Pr., MKTG 3310. A survey of the nature, managerial procedures and results of trade at the retail level.
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3.00 Credits
Pr., MKTG 3310. Treats sales as an entry-level and career opportunity. Focus is on building and managing long-term customer relationships as a key marketing strategy. Study of managing sales people and their role as managers. Students prepare and deliver sales presentations.
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3.00 Credits
Pr., MKTG 3310. Analysis of factors for under- standing and predicting consumer behavior. Emphasis is on developing marketing strategies for target markets. Topics covered include belief and attitude formation, demographics, lifestyles, cultural and subcultural influences, social class and regional marketing.
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3.00 Credits
Pr., MKTG 3310. Management of non-personal promotional methods designed to secure immediate response from the customer. Includes direct mail, space advertising, telemarketing, television, and catalogs. Attention to implementing direct marketing and merging it with traditional personal selling and promotional methods.
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3.00 Credits
Pr., MKTG 3310. In-depth introduction to the field of advertising, useful to those pursuing careers on either the client or agency side. Includes advertising research and planning, creative aspects of print and electronic media, media planning and placement and social and legal aspects.
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