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  • MK 332: Introduction to e-Commerce

    3.00 Credits
    Athens State University

    3 Semester Hours. Prerequisite: Marketing Principles. Introduction to e-commerce provides an overview of issues of marketing products and services via the Internet. The course explores the difference between e-business and e-commerce and the role each will play in an organization's success and growth. The course is designed to enhance the understanding of the Internet as a marketing tool and the impact on today's marketing managers.
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  • MK 333: Advertising

    3.00 Credits
    Athens State University

    3 Semester Hours. Prerequisite: Marketing Principles. This course is a study of the principles of advertising, types of advertising media, and analyzing problems of advertising encountered in business.
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  • MK 334: Internet Marketing

    3.00 Credits
    Athens State University

    3 Semester Hours. Prerequisite: Marketing Principles. This course explores the perspective of using the Internet to market an organization's services or products. It addresses the fundamentals of doing business on the Internet, identifying Internet users, and the legal, ethical, privacy, and security issues associated with the Internet. The course also addresses the role that the Internet plays in shaping the marketing mix: product, price, place, and promotion. The course design provides for the study of the content, design, and construction of a marketing site and how to develop a web marketing plan.
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  • MK 336: Consumer Behavior

    3.00 Credits
    Athens State University

    3 Semester Hours. Prerequisite: Marketing Principles. This course is a study of the buying habits and motives involved in the purchase of economic goods and services. Emphasis is on the decision processes that precede and determine consumer behavior.
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  • MK 431: Marketing Research

    3.00 Credits
    Athens State University

    3 Semester Hours. Prerequisites: Marketing Principles, Statistics (BUS 271). This course is a study of research methods and procedures as they apply to marketing operations. This course includes the information sources available to marketing researchers and the design and analysis of research projects concerned with obtaining primary information.
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  • MK 432: Retailing

    3.00 Credits
    Athens State University

    3 Semester Hours. Prerequisite: Marketing Principles. The course covers principles and methods of store location and layout, promotion, buying, pricing, personnel management, credit, and stock control.
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  • MK 433: Marketing Strategies and Policies

    3.00 Credits
    Athens State University

    3 Semester Hours. Prerequisite: Marketing Principles. The course examines various policies and problems requiring decisions by marketing managers. Particular emphasis will be given to advertising and promotional strategies.
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  • MK 434: e-Commerce Strategy

    3.00 Credits
    Athens State University

    3 Semester Hours. Prerequisite: Marketing Principles. This course is an exploration of the areas of business in which marketing of products and services is being dynamically transformed by the online environment. The course takes an in-depth look at the key trends and critical success factors that impact e-commerce strategy and looks at resources that will help companies build and strengthen their e- commerce strategies. Future e-commerce trends and key issues are also addressed.
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  • MK 435: e-Commerce Practicum

    3.00 Credits
    Athens State University

    3 Semester Hours. Prerequisite: Senior standing plus completion of all other e-commerce minor classes. Student is expected to be competent in basic business computer skills. Students must be motivated to stay abreast of the changing nature of the Internet. This course is designed to integrate both technical and business concepts relative to e-commerce marketing. The student will be required to apply knowledge of these concepts using research analysis and also to implement e-commerce plans and strategies. This capstone course is designed to enhance the student's ability to integrate knowledge and concepts learned in both business and technology classes within the e- commerce minor and showcase them in the development of a small business plan and its implementation on the web.
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  • MK 461: Internship in Marketing

    1.00 Credits
    Athens State University

    Prerequisite: MG 320 or GBA 300; compliance with College of Business Internship Policies and Procedures. This internship in the field of marketing is designed to provide the student with practical work experience leading to a potential career-field in business. At least 50 hours of work-based experience is required.
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