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Course Criteria
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3.00 Credits
Reviews the specialized techniques for conducting marketing research and how they contribute to marketing strategy. Material covered includes quantitative and qualitative research, simulation, forecasting, survey preparation, and secondary source analysis. Prerequisite: MRKT 0231. (formerly MGMT 0307)
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3.00 Credits
A course in effective salesmanship and how to set up and control a field sales organization. Course emphasizes the role of personal selling in the marketing mix and covers all basic sales management issues. Prerequisite: MRKT 0231. (formerly MGMT 0309)
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3.00 Credits
Vital to the world of modern business is an understanding of the role of advertising. This course provides a study of the techniques and practices of advertising today. Strategies and procedures for campaign design and execution will be examined. Students will take an advertising idea through the various stages of planning, visualizing and writing advertising copy. Prerequisite: MRKT 0231. (formerly MGMT 0328)
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3.00 Credits
Retailing concepts, structure, and competition are studied and evaluated. Attention is given to techniques and procedures of purchasing goods for resale. The necessity of keeping merchandise assortments adjusted to constantly changing consumer demands is analyzed. Retail organizational trends and management, market analysis, store location, sales forecasting, and retail advertising will be examined. Prerequisite: MRKT 0231. (formerly MGMT 0336)
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3.00 Credits
By gaining a better understanding of the factors that affect consumer behavior, marketers are in a better position to predict how consumers will respond to their marketing strategies. Consumer Behavior draws on the Social Sciences in addition to the quantitative characteristics of the market such as: population patterns, income distribution, living standards, and occupational changes. (formerly MGMT 0337)
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3.00 Credits
A topical course in resort and selected sports management activities. Contents include management and marketing of lodging, retail shops, rental and recreational programs, food services and other year round resort services. Additionally, the selection and operation of seasonal commercialized sports will be included. This unique course combines classroom training in addition to providing a significant work experience at the mountain. Prerequisites: Junior status, MRKT 0251, permission of instructor, and departmental permission. (formerly MGMT 0353)
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3.00 - 9.00 Credits
Field work offers students and opportunity to work in a directed environment with professionals in the area. Here they experience the work world first hand before graduation. Students learn new skills, test their academic theories, and explore professional goals while making valuable contributions to their employer. This experience also emphasizes individual development. Only 3 credits may be applied to the Commercial Recreation and Tourism minor. Prerequisites: Permission of instructor and department. (formerly MGMT 0354)
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3.00 Credits
The study of masterpieces of music from each era, from the Middle Ages through contemporary times. Emphasis is on directed listening and music is analyzed with reference to style characteristics.
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3.00 Credits
A survey of world music literature focusing on non-Western cultures including: Africa, China, India, Indonesia, Japan, Latin and South America; and lesser known music of the Western world including Native American and Canadian peoples.
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3.00 Credits
An introduction to the fundamental aspects of music making including rhythm, notation, scales, intervals, chords, beginning harmony, sight singing, ear training, and keyboard harmony.
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