|
|
|
|
|
|
|
|
|
|
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
-
4.00 Credits
4 sem. hrs. Prereq.: COMM 260. Involves reporting, videotaping, script writing, and videotape editing for the broadcast media. Includes actual news and documentary assignments with production of broadcast news packages utilizing state-of-the-art digital video editing techniques. Mailloux, Staff.
-
4.00 Credits
4 sem. hrs. Prereq.: COMM 122. Teaches how to perceive and correct errors in language written by others. Includes use of professional copyediting symbols and techniques to make needed changes (in spelling, punctuation, word selection, etc.) before the final wording, or "copy," is readied for printing or broadcast.Explains proofreading techniques. Explores basic pre-writing practices, e.g., ranking and organization of raw story data for a news release or letter to the editor. Berger.
-
4.00 Credits
4 sem. hrs. Prereq.: COMM 122 or consent of the instructor. Explores changes since the country's first multiracial elections in 1994 and the extent to which the society reflects the values of its post-apartheid constitution in the daily life of its citizens, with attention not only to political rights but also to economic and social rights. Students produce publishable articles on their experience. Connell.
-
4.00 Credits
4 sem. hrs. Prereq.: COMM 122 and 186. Explores the role and function of public relations and marketing communications materials. Examines techniques of writing and editing for identified target publics. Involves producing marketing communications materials intended for internal and external audiences and analyzing the communications efforts of a publicly traded company. Fine, Powell, Waldman.
-
4.00 Credits
4 sem. hrs. Prereq.: COMM 124 and 186. Introduces basic elements of advertising theory and practice with an emphasis on the role of creating effective and results-oriented advertising messages. Analyzes advertising case studies to explore concepts and apply them to real-world examples. Provides tools to develop writing and design skills and to create portfolio samples. Includes a team project to create an advertising campaign for a client of choice. Vieira.
-
4.00 Credits
4 sem. hrs. Prereq.: COMM 122 and 260. Builds upon skills and techniques learned in journalism and other writing courses. Challenges students to think, to see stories in their fullness, and to become involved in their own writing. Teaches a narrative style that encourages critical thinking and engages writers, giving them the foundation to put more human aspects into their stories. Includes class discussion and critique of student work. Corcoran, Connell.
-
4.00 Credits
4 sem. hrs. Prereq.: COMM 122 and COMM 260. Emphasizes persuading readers, or at least getting their attention. Develops research skills to defend arguments. Requires subscribing to current newspapers to examine how top columnists craft their commentary. Students produce editorials and columns suitable for publication. Connell, Corcoran.
-
4.00 Credits
4 sem. hrs. Prereq: COMM 122 and 124 or consent of instructor. Examines the news media's First Amendment rights and responsibilities, addressing libel, privacy, fairness, and objectivity, as well as current media issues. Discusses the ethical and legal ramifications of communications in a democratic society. Corcoran, Mailloux.
-
4.00 Credits
4 sem. hrs. Prereq.: COMM 186 and 281. Surveys public relations methods, research, theories, practices, and campaigns. Discusses the ethics and values of public relations as a profession. Includes case study analysis. Fine, Vieira.
-
4.00 Credits
4 sem. hrs. Prereq.: COMM 286. Concentrates primarily on creating radio spots, magazine layouts, and television storyboards. Elements of effective advertising are considered, such as drawing attention to the ad, motivating the reader, and building a portfolio through writing and revision. Students provide feedback in a focus group-like setting. Vieira.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Privacy Statement
|
Terms of Use
|
Institutional Membership Information
|
About AcademyOne
Copyright 2006 - 2025 AcademyOne, Inc.
|
|
|