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Course Criteria
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3.00 Credits
3 credits A studio/seminar investigation of the nature and practice of design as a story-telling and framing activity. Within this context, attention is devoted to episodes of design history, to the ways that history has been told, and to design practice as a rhetorical activity. Participation involves research and development and presentation of ideas in a seminar setting in papers, and in design exercises. Prerequisites: Typography I and Using Images or Permission of Instructor Fulfills: Design Stories Requirement (Graphic Design students); Studio Elective
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3.00 Credits
3 credits An overview of the key aspects of the art and industry of advertising, including art direction, strategy, research, copywriting and account management. The emphasis is on idea generation and development in studio projects. Lectures address the broad and ever-changing landscape of advertising. Readings include classic and contemporary sources, which seek to place advertising in the larger cultural, social and economic settings that it both drives and is driven by. Prerequisites: Graphic Design I and English Composition II Fulfills: Graphic Design Elective (Graphic Design students); Studio Elective
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3.00 Credits
3 credits This course treats the poster format as historical source and contemporary medium of expression and investigation. Class format includes lectures and reading, fieldtrips and studio exercises on digital and analog tools. Analog tools will include letterpress, and raise issues including the relationship of the poster to the typographic broadside; and screenprinting , which will enable printing in multiple colors and large scale. Lectures and studio exercises alike are dedicated to exploring the uses and evolving aesthetics and technologies associated with the poster. Prerequisites: 12 Studio credits including LTT Elective, or Permission of Instructor Fulfills: Graphic Design Elective (Graphic Design students); Studio Elective
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3.00 Credits
3 credits Students explore interactive screen-based media as a design tool and environment. Focus here is on digital creations that embody their own application software, suiting them not only for the web, but for use in CDs and other independent media. Students gain experience with graphics, video, sound, 3D objects, and markup and scripting languages as they consider issues of usability, transitions, duration and motion to create and control meaning. Emphasis on flowcharts and project management. Prerequisites: Drawing I, 2-D Design, LTT Elective, or Permission of Instructor Fulfills: Animation Requirement (AI+M students); Graphic Design Elective (Graphic Design students); Studio Elective
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3.00 Credits
3 credits This introductory course is devoted to building websites. Students survey and critique existing web sites, develop a body of graphic and typographic information, and develop their own web pages through which this information can be effectively communicated. As students build each web page and/or site, they progressively incorporate new aspects of codes, as well as other aspects they have previously worked with (e.g., HTML, CSS, Javascript, tables, framesheets and inline frames). Attention is paid to validation for different browsers. Students also learn about the evolution of the Internet and the technologies associated with it. Prerequisites: Drawing I, 2-D Design, LTT Elective, or Permission of Instructor Fulfills: Animation Requirement (AI+M students); Graphic Design Elective (Graphic Design students); Studio Elective
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3.00 Credits
3 credits An introduction to the process of letterpress printing with an eye to building books. Emphasis on the narrative and conceptual potentials of letterpress and simple (single section pamphlet, accordion and double-fan adhesive) binding structures. Students work through setting type; proper use of all of the different presses in the College's letterpress shop; registration and imposition; polymer plates; study of the history of metal and wood type. Projects include a group broadside, individual (announcement or business) cards, one and multicolor posters, and small pamphlets. Individual and more complex projects may be possible if time allows. Field trip to the Museum of Printing History in North Andover. Prerequisites: Drawing I, 2-D Design and LTT Elective; or Permission of Instructor Fulfills: Graphic Design Elective (Graphic Design students); Studio Elective
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3.00 Credits
3 credits This course is focused around the book as structure, object and information. In the first half of the semester, students create models of basic binding structures (focusing mostly on the codex structure) - one model per week. Homework and projects during this time involve creating content filled books based on the structure leaned during the week. These books/homework projects serve as not only practice in binding, but also as "sketches" of production of ideas that could be expanded on or refined in the projects later in the semester. Structures covered include link stitch, long stitch, Coptic, Japanese style and case bindings, as well as other structures for one and multiple signatures; different approaches to the "cover" are also addressed. Throughout, use and choice of materials, adhesives and tools are emphasized. Students provide content, which for those who have taken Elements 1 may be produced through letterpress printing. In the second half, students work on the individual projects based on structures learned up to that point. Field trip to working print shops and binderies. Prerequisites: Drawing I, 2-D Design and LTT Elective; or Permission of Instructor Fulfills: Graphic Design Elective (Graphic Design students); Studio Elective
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3.00 Credits
3 credits This course provides an in-depth study of a topic in Graphic Design. The topic may be selected to take advantage of special events, to allow further exploration of a subject covered in a preliminary way in other courses, or to explore areas not sufficiently covered by the regular class rotation. Prerequisites: Prerequisites will be developed in conjunction with the course description for each topic. Fulfills: Graphic Design Elective (Graphic Design Students); 200-Level Studio Elective
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3.00 Credits
3 credits In this study of visual communications, students work on concept development and apply the principles of design to several realistic projects that combine type and image. Projects include the design of an identity program and a study of grids and formats through the design of a publication. Prerequisites: Graphic Design II and Typography I Fulfills: Graphic Design III Requirement (Graphic Design Students); 300-level Studio Elective
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3.00 Credits
3 credits Attention to structuring information on and across sequences of pages; formal and expressive issues; development of a text face. Prerequisites: Typography I or Permission of Instructor Fulfills: Typography II Requirement (Graphic Design students); 300-level Studio Elective
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