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Course Criteria
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3.00 Credits
PlanningThis course acquaints the student with a framework to do detailed planning for visits to important tourist destinations in the United States and other nations. The course discusses the cultural, recreational, social, and economic significance of travel. Three class hours per week. 3 credits Fall
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3.00 Credits
ServiceThis course will teach students the basic elements of meeting, convention, and group sales and services. Students will learn how to generate business and to provide the services necessary to create repeat business. Discussions will focus on the operation of a group and convention business. Recommend MAR 11 first. 3 credits Spring
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3.00 Credits
HospitalityThis course will deal with the broad scope of marketing and sales activities that take place within the tourism, convention, hospitality, and casino industries. Emphasis will be placed on analysis, structure, and strategy of the marketing department within the tourism, convention, hospitality, and casino businesses. Students will learn about departmental budgets, allocation of resources, market research, media selection, and the effectiveness of a marketing plan. There will be case studies and assigned readings of current marketing trends. 3 credits Spring
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3.00 Credits
OperationsStudents will gain an understanding of the operational aspects of various departments within a hotel or motel, and the relationship of each department to the hotel as a whole. They will explore the functions of each separate area within the hotel, its operational procedures, staffing, customer service, and changing trends. Also covered will be the different employment opportunities and career paths available within the industry. 3 credits Fall
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3.00 Credits
GeotourismThis course introduces the Geotourism approach to tourism development as all-inclusive, focusing not only on the environment, but also on the diversity of the cultural, historic, and scenic assets of a place. Geotourism is defined as tourism that sustains or enhances the geographical character of a place, its environment, culture, aesthetics, heritage, and the well being of its residents. Three hours of lecture per week. 3 credits Fall
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3.00 Credits
TourismThis course examines the range of cultural and heritage assets that can become viable tourism attractions. It looks at ways of linking quality cultural heritage tourism to community development, from effective planning and marketing to community involvement and partnership approaches. Three hours of lecture per week. 3 credits Fall
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3.00 Credits
ManagementThis course provides the tools needed by tourism planners, conservationists, businesses, and communities to work together to develop Geotourism plans and products that attract and accommodate the ecotourist while conserving natural resources and benefiting local people. The course also focuses on environmentally and socially responsible tourism strategies and innovations. It examines how destinations have improved competitiveness by creating environmentally and socially friendly tourism products and services. Three hours of lecture per week. 3 credits Spring
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3.00 Credits
MarketingThis course provides a systematic strategy for developing, managing, and monitoring effective customer service and for positioning a destination in the travel marketplace based on the quality of customer service. The first part of the course focuses on 18 sales trends that dramatically impact the way to sell a visitor destination now and in the future. The second part provides both basic and advanced sales skills, which every destination salesperson must own and master to be relevant and valued by their organization. Three hours of lecture per week. 3 credits Fall
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3.00 Credits
AssessmentIn this course, student learn how to conduct a tourism assessment to examine tourism potential and how to measure the potential cost and benefits of a tourism development program. Students are introduced to the basic relationships between crime, terrorism, and the tourism/travel industry. Emphasis is placed on how members of the security industry affect tourism. Three hours of lecture per week. 3 credits Fall
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3.00 Credits
GeotourismThis course provides an understanding of the nature of the business proposal process and its importance to an organization's success in geotourism activities. Practical guidance and tools needed for the development of high-quality proposals are provided. Students become aware of the growing need for managing and marketing knowledge and the role information plays in building a visitor base. The course also discusses how to effectively use the Internet, which is now the most important medium for informing and interacting with potential visitors. Three hours of lecture per week .3 credits Spring
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