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Course Criteria
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3.00 Credits
This course introduces students to the basics of image acquisition, photographic techniques, and digital processes. Through shooting assignments and hands-on computer lab work, the students concentrate on taking the image while learning creative control and visual skills, preparing project files and outputting them to print. The students will produce a wide range of work to be used in a professional presentation. Students are required to own or have access to a camera. Prerequisite: none
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3.00 Credits
Electronic Illustration see GRPH2120 Techniques of Vector Imaging
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3.00 Credits
Graphic Design III see GRPH3120 Publication Design
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3.00 Credits
(Previously COMM3305 Advanced Web Design) This course is a continuation of GRPH2160 Introduction to Web Design. The students will construct XHTML pages and use CSS to format and build the pages using the new template engine in DMX. The student will also learn how to incorporate audio and video files, JavaScript rollovers, and libraries and create dynamic interactive web pages. The dynamic integration between Dreamweaver and Fireworks will also be covered. Prerequisites: GRPH2160.
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3.00 Credits
(Previously GRPH3104 Graphic Design III) Advanced production of multi-page documents, such as: books, newsletters, annual reports and magazines. This course will teach students to solve problems dealing with page flow, multi-page layouts and advanced techniques of the page layout software, Adobe InDesign. This course will also emphasize advanced pre-press skills to pre-flight and package their finished designs for commercial print. Prerequisite: GRPH 2150
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3.00 Credits
(Previously GRPH3700 Advertising Design) This course introduces the student to the fundamentals of advertising design and demonstrates the creative usage of words and images in effective print communications as created by an advertising agency art director. The course focuses on the creative process, on problem solving, concept development, and on the relationship between the designer, the art director, the client, and the consumer. The student will learn audience definition, client relationships, product positioning, creative strategy, and presentation skills. Emphasis will be placed on print media such as: newspaper, magazine, billboard, d/mail and P.O.P. In-class discussions will include the principles of design, and how they are applied as a driving force in designing and executing advertising concepts. Prerequisite: GRPH2150
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3.00 Credits
This advanced design course examines the field of package design. Students will work from concept to finished product, combining their pre-press and production knowledge to create folds, tabs and die cut designs for packaging. This course will focus on the unique problems of package design by working with students hands-on to create concepts and package designs for products. They will construct 3-D facsimiles of their designs, focusing on function and innovation. Prerequisite: GRPH 3120
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3.00 Credits
Typography see GRPH2110 Typography
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3.00 Credits
Advertising Design see GRPH3130 Advertising Design
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3.00 Credits
This advanced course will continue to develop the basic skills learned in GRPH3130 Advertising Design I. Emphasis will be placed on individual project research, creative interpretation, conceptual development, and final project production. This course is offered as an GRPH elective for those students who wish to expand their focus in designing for the advertising industry offering the student the opportunity to learn TV storyboarding as he/she designs TV campaigns as part of the overall advertising mix. Prerequisite: GRPH3130
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