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  • BUS 260: Advertising

    3.00 Credits
    Bay Path University

    Business 3 Credits This course presents media-oriented analysis of advertising and sales promotion related to the marketing of goods and services. Budgeting, reach and frequency as well as the development of multimedia advertising campaigns highlight this theoretical, yet practical approach. Requirements and Prerequsites BUS 120 BUS 226 Offered Fall Spring
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  • BUS 270-2: Special Topics in Business

    3.00 Credits
    Bay Path University

    Business 3 Credits Courses or seminars on topics beyond the scope of existing departmental offerings. See Class Schedule for specific titles. Course/seminar may be repeated if topic is different. Requirements and Prerequsites Prerequisites: To be determined based on course offering Offered Fall Spring
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  • BUS 301: Organizational Behavior

    3.00 Credits
    Bay Path University

    Business 3 Credits This course studies human behavior in organizations with respect to enhancing individual and organizational effectiveness. The emphasis is on the application of behavioral science research in such areas as leadership, individual teamwork, work teams, motivation, communication, conflict resolution, decision-making, and organizational change. Experiential exercises and a team project help connect theory and practice. Requirements and Prerequsites BUS 120 BUS 235 Offered Fall Spring
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  • BUS 303: Issues in International Business

    3.00 Credits
    Bay Path University

    Business 3 Credits This course will provide the student with an understanding of the international environment that a manager will encounter in entering the transnational marketplace. The course will focus on such interrelated environmental forces as cultures, economics, and political and legal systems, which can vary on a country-by-country basis. The course will cover international trade theories, governmental roles in trade, the global impact of regional economic arrangements and international organizations, foreign direct investments, and the importance of the foreign currency exchange system impacting domestic and foreign markets. Requirements and Prerequsites BUS 120 BUS 235 Offered Fall Spring
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  • BUS 305: Entrepreneurship

    3.00 Credits
    Bay Path University

    Business 3 Credits The focus of this course is on the entrepreneurial startup. The primary areas of study are: creative thinking about products and services; recognizing venture opportunities; evaluating the viability of the venture; matching the individual’s skills and interests with the venture; and acquiring the necessary resources (i.e. people, organization or product services, suppliers, financing, etc.). Students will engage in research and teamwork to write a business plan (defining a business, choosing a legal structure, articulating its operations, specifying a marketing strategy, and developing sales projections and financial statements) and make a presentation of this plan to the class. Requirements and Prerequsites Junior or senior status Offered Fall Spring
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  • BUS 314: Strategic Personal Finance

    3.00 Credits
    Bay Path University

    Business 3 Credits This course will assist students in developing an understanding of their roles as consumers, entrepreneurs, and investors and the financial implications of their choices. Topics may include the time value of money, budget preparation, tax planning, effective use of cash and credit, automobile and housing leases and purchases; investments including stocks, bonds, and mutual funds; personal and property insurance; retirement and estate planning. Requirements and Prerequsites Junior or senior status Offered Fall Spring
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  • BUS 325: Entre-vation

    3.00 Credits
    Bay Path University

    Business 3 Credits Entre-vation: a hands-on approach to entrepreneurship and innovation provides a unique opportunity for business students to learn about entrepreneurship and innovation from some of the area’s leading entrepreneurs and innovators. Students will learn about the topics of entrepreneurship and innovation, as well as creativity, thinking “out of the box,” risk taking, venture capital, and social responsibility through an innovative approach to education. Students will travel to five area businesses to hear the stories behind the owners or innovative thinkers within the organization, as well as tour the facilities. Students will work in teams to create and develop innovative solutions to real-life cases entailing problems or challenges within these organizations and/or industries. At the end of the course, teams will present their ideas to local entrepreneurs for debate and discussion. In addition to site visits, the class will consist of experiential learning exercises, traditional class lecture, as well as use of The Wall Street Journal. Students seeking a hands-on, experiential class in which they will be challenged and exposed to real-life situations are welcome to register for this course Requirements and Prerequsites Junior or senior status Offered Fall Spring
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  • BUS 326: Logic & Practice of Financial Management

    3.00 Credits
    Bay Path University

    Business 3 Credits In this course, students are provided with an overview of the environment, concepts, and practices of finance and financial management. The course focuses on sources, acquisition, and use of financial funds for a firm’s operations. Financial institutions and markets are studied. Concepts of risk and return, as well as time value of money are discussed. Financial statement information is reviewed and analyzed to evaluate firm performance. Students study the issues related to funding through stocks and bonds, capital budgeting techniques and incremental cash flows, the cost of capital, and other financial management topics. International and ethical issues are discussed when appropriate. Requirements and Prerequsites ACC 217 Offered Fall
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  • BUS 350-2: Special Topics in Business-Advanced Level

    3.00 Credits
    Bay Path University

    Business 3 Credits These courses or seminars on special opportunity topics are beyond the scope of existing departmental offerings. See Class Schedule for specific titles. Course/seminar may be repeated if topic is different. Requirements and Prerequsites Prerequisite: To be determined based on course offering; junior or senior status is required Offered Fall Spring
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  • BUS 399: Directed Study in Business

    1.00 - 3.00 Credits
    Bay Path University

    Business 1-3 Credits Directed study in business. Offered Fall Spring
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