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Course Criteria
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3.00 Credits
3 credits Limited enrollment. An advanced course designed to scrutinize the nature of creativity. Its purpose is to nurture creativity and “constructive discontent” through the use of situational analysis, self-demonstration, brainstorming, and game theory. Students apply these techniques in their search for answers to the complex problems facing us now as well as those that will confront us in the future. Particularly recommended for liberal arts majors.
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3.00 Credits
3 credits Prerequisite: MGT 262. Introduces organizational behavior, the social-scientific study of individuals and groups in work organizations. Organizational behavior deals with the changes occurring in today’s workplace, including changes in job design and organizational structure, multicultural diversification of the work force, and the increasing importance of work teams. Built on findings from psychology, social-psychology, sociology, and cultural anthropology, this course examines employee motivation and job satisfaction, factors influencing levels of job performance and psychological dimensions of the work environment. It also discusses personality differences, managerial effectiveness, and stress at work. Individual, group, and social impact on outcomes are studied.
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3.00 Credits
3 credits Prerequisite: Permission from the Office of the Dean. An upper-level course that begins by examining the risk factors and troublesome feelings involved in making change. Other topics include insights into developing a well-formulated career strategy, getting the most out of the first job, adjusting to life and work after school, climbing the corporate ladder, and becoming a successful entrepreneur. The internship experience provides an opportunity to test the philosophies, concepts, and strategies presented in the class. In addition to lectures and readings, executives talk about the strategies they employed to become successful.
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3.00 Credits
3 credits Prerequisite: MGT 262. This course explores the role of marketing in the global marketplace. Exploring a consumer perspective, the course exposes the student to the philosophies, concepts, and skills needed to manage the marketing function. Topics include an examination of the structure of the marketing process, including opportunity analysis, relationship marketing and consumer orientation, segmentation and the development of marketing strategies and the marketing mix, including e-commerce with a focus on the use of information management to develop marketing strategies and tactics.
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3.00 Credits
3 credits Prerequisite: MKT 280. This course offers a study of retail store management and various types of retailing establishments in our economy, with an emphasis on managing the retail function. The course analyzes the significant developments taking place in the major environments within which retailers must operate today—social, competitive, economic, technological, legal, and governmental.
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3.00 Credits
3 credits Prerequisite: MKT 280. Fundamentals of personal selling and sales force management are developed, including an analysis of the sales process and the sales plan. Emphasis is placed on sales administration as an element in marketing management.
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3.00 Credits
3 credits Prerequisite: MKT 280. An examination of the scope, opportunities, concepts, strategies, and applications involved in direct marketing and sales promotion. Special emphasis on database management, telemarketing, list management, direct mail, and fulfillment. Recent trends and technologies such as the role of the Internet and interactive media will be reviewed. Industry speakers will make presentations.
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3.00 Credits
3 credits Prerequisite: MKT 280. A detailed analysis of today’s advertising agency, with emphasis on integration and application of advertising fundamentals. Particular attention is given to the creation, implementation, and evaluation of advertising campaigns.
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3.00 Credits
3 credits Prerequisites: OPR 272 and MKT 280. Designed to assist students in using the techniques and skills of marketing research in the problem-solving role of marketing management. Students undertake field projects.
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3.00 Credits
3 credits Prerequisite: MKT 280 and 481. Designed to provide an understanding of the major strategy problems facing today’s marketing executive. Students are provided with an opportunity to bring their marketing knowledge to bear in the solution of contemporary marketing problems.
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