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Course Criteria
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3.00 Credits
Repeatable to 6 credits if content differs. Special topical study of contemporary issues in communication.
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3.00 Credits
The creation of images of male and female, and masculine and feminine, through communication, the differences in male and female communication behaviors and styles, and the implications of those images and styles for male-female transactions.
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3.00 Credits
Contemporary theories of argumentation with special emphasis on methods of formulating and critiquing public policy argument.
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3.00 Credits
The role of narratives in communicating messages and development of strategies to effectively communicate the narrative form through storytelling, oral reading, and anecdotes.
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3.00 Credits
Prerequisite: Grade C or better in JOUR201, JOUR231, COMM231 or COMM250; or permission of department. For COMM majors only. Not open to students who have completed JOUR330. Credit will be granted for only one of the following: COMM350 or COMM430 or JOUR330 or JOUR530. Formerly JOUR330. The historical development and contemporary status of public relations in business, government, associations and other organizations. Application of communication theory and social science methods to the research, planning, communication and evaluation aspects of the public relations process.
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3.00 Credits
Prerequisite: A grade C or better in JOUR202, JOUR232 or COMM232; and COMM350. For COMM majors only. Not open to students who have completed JOUR331. Credit will be granted for only one of the following: COMM351 or JOUR331. Formerly JOUR331. The techniques of public relations, including news releases, publications and printed materials, audio-visual techniques, speeches and special events. Application of these techniques in laboratory and field projects.
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3.00 Credits
Prerequisite: A grade of C or better in COMM351. For COMM majors only. Not open to students who have completed JOUR332. Credit will be granted for only one of the following: COMM352 or JOUR332. Formerly JOUR332. Public Relations writing for science, technology, health, medicine, corporate finance, educational policy, law and government in broadcast and technical media, as well as newspapers, magazines, proposals, speeches and correspondence.
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3.00 Credits
Prerequisite: COMM350. Not open to students who have completed JOUR334. Credit will be granted for only one of the following: COMM354 or JOUR334. Formerly JOUR334. Analysis of eight major programs typically carried out by public relations professionals: employee relations, media relations, financial relations, member relations, governmental relations, community relations, fundraising and dealing with activist public.
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3.00 Credits
An historical-critical survey of the rhetoric of Black Americans from the colonial period to the present.
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3.00 Credits
Prerequisite: COMM250. Junior standing. Analysis and critique of structure, performance, content, effects, and future of mediated communication.
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