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Course Criteria
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3.00 Credits
Prerequisite: BMGT340. An introduction to financial investments. Topics include: securities and securities markets; investment risks, returns and constraints; portfolio policies; and institutional investment policies.
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3.00 Credits
Prerequisite: ECON200 or ECON205. An introduction to the concepts and principles of marketing including the marketing of service and nonprofit organizations. Provides an overview of all the concepts in marketing including relationship marketing, product development, pricing, promotion, marketing research, consumer behavior, international marketing, distribution and internal marketing to employees.
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3.00 Credits
Prerequisite: BMGT350. Addresses the management of new products and services with a focus on the innovation process, specifically the development and launching of new products or services: Opportunity Identification, Concept Generation, Design, Testing and Launch.
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3.00 Credits
Prerequisites: BMGT220; and BMGT350. Planning and implementing retail marketing strategy. Store and nonstore (catalog, Internet) retailing. Evaluation of how environmental trends in the consumer market, competition, the economy and technology affect retail strategy in the U.S. and global market.
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3.00 - 6.00 Credits
Prerequisites: BMGT350 and permission of department. For BMGT majors only. Supervised work experience with a firm engaged in marketing goods or services. Students apply concepts learned in marketing classes and analyze the firm's organizational structure, environment and marketing strategy.
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3.00 Credits
The basic course in human resource management includes manpower planning, recruitment, selection, development, compensation and appraisal of employees. Explores the impact of scientific management and unionism on these functions.
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3.00 Credits
For BMGT majors only. Not open to students who have completed BMGT261 or BMGT461. Credit will be granted for only one of the following: BMGT261, BMGT361, or BMGT461. Formerly BMGT261. Focuses on the early development of a new venture. Topics include: idea-getting, opportunity recognition, feasibility studies, new venture financing and startup. Guests speakers and practicing entrepreneurs offer real world guidance. Restricted to students admitted to the Smith Entrepreneurship Fellows Program.
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3.00 Credits
A study of the development and methods of organized groups in industry with reference to the settlement of labor disputes. An economic and legal analysis of labor union and employer association activities, arbitration, mediation and conciliation collective bargaining, trade agreements, strikes, boycotts, lockouts, company unions, employee representation and injunctions.
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3.00 Credits
Credit will be granted for only one of the following: BMGT363 or BMGT498D. Formerly BMGT498D. Provides a comprehensive understanding of fundamental leadership concepts, theories, and skills in organizations and applies to assessing and developing effective leadership practices in organizations.
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3.00 Credits
The development of management and organization theory, nature of the management process and function and its future development. The role of the manager as an organizer and director, the communication process, goals and responsibilities.
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