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Course Criteria
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3.00 Credits
Prerequisite: CM223. Students practice reporting and writ- ing more complex story types and learn how to report on society's primary institutions and major social issues. Public affairs emphasis includes government, elections,122 Communication budgets, criminal justice system, environment, labor and major issues facing urban and suburban commu- nities. (Spring only)
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3.00 Credits
Students explore the impact of media on culture and social structure through the close examination of cul- tural products including books, television shows, music, and advertising. Using a wide range of theoretical con- structions, students learn to analyze the social meanings of cultural objects. Counts toward American Studies minor. (Fall/Summer)
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3.00 Credits
A close study of the documentary tradition-including ethnography, propaganda, cinema verité, and postmod- ernism-that testifies to the tremendous vitality of the form, assesses its current state, and projects the future. Screenings celebrate human dignity and diversity in its many variations of race, gender, ethnicity, national origin, culture, religion, and sexual orientation. Students view, discuss, and write about majors works and apply insights to their own documentary projects. Counts toward Film Studies minor. (Fall only)
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3.00 Credits
Prerequisite: CM226. Students participate in a copywrit- ing workshop aimed at providing practice in writing print advertisements (magazine, newspaper, billboards), radio and television commercials, storyboards, direct mail, and other types of material. Consideration given to how the copywriter interacts with the creative team and the development of a complete campaign. (Fall/Spring)
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3.00 Credits
An introduction to the contemporary radio industry and to basic audio production techniques that are used in both radio broadcasting and multimedia production. (Fall/Spring)
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3.00 Credits
Prerequisite: CM222. Students learn the basics of publica- tion design, layout, and production while using industry- standard computer software tools to create, choose, and manipulate formats, grids, layouts, logo/nameplates, and typography. The overall goal is to relate effective design to clear and meaningful communication. (Fall/Spring)
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3.00 Credits
Prerequisite: CM224. Recommended Prerequisite: CM311. An advanced class that focuses on video story telling. Students develop their own movie concepts, write full scripts, recruit and rehearse actors, and shoot and edit the videos for public presentation. (Fall only)
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3.00 Credits
Prerequisite: CM227. An introduction to the wide range of communications materials developed by public rela- tions professionals. Students learn how to write press releases, corporate background material, speeches, posi- tion papers, and internal publications such as newsletters. (Fall/Spring)
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3.00 Credits
Prerequisite: CM226. Students explore the challenges of account management, account planning, and media planning/buying-functions that are crucial in the advertising industry. The course focuses on develop- ing advertising plans and budgets, conceiving media plans and advertising strategies, and executing media buys. (Fall/Spring)
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3.00 Credits
Prerequisite: CM227. An in-depth approach to the prac- tical aspects of public relations management. Using real-life examples from the corporate, government, education, and nonprofit sectors, students discover how and why public relations practitioners make deci- sions and apply their techniques. The psychological, ethical, and legal aspects of public relations communi- cations are covered. (Fall/Spring)
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