|
|
|
|
|
|
|
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
-
3.00 Credits
An introduction to the advertising industry and the pro- cess of developing advertising campaigns. Students explore advertising strategy development, advertising campaign planning, media planning and buying, and the creative development process. In addition, students are exposed to the various types of employment opportu- nities in advertising and related fields. The class includes development of campaign strategy for a corporation or product, and how to implement the strategy through appropriate advertising vehicles and media channels.
-
3.00 Credits
The role of public relations in society has never been greater. Private and public organizations depend on good relationships with groups and individuals whose opinions, decisions, and actions shape the world in which we live. The course provides a comprehensive overview of the practice of public relations including the history and development of the field; a survey of the use of pub- lic relations in business, government, crisis management, and other areas; and an introduction to many of the pragmatic skills needed by public relations practitioners.
-
3.00 Credits
Informed by classical rhetoric, students become skilled in the Jesuit tradition of eloquentia perfecta: clear thought delivered eloquently. Students have ample opportunity to practice speaking to inform, persuade, or commemo- rate. Subjects for speeches are drawn from political and social issues; the course also offers a business segment devoted to interviewing and communicating in the work- place. The class improves the chance of success in other courses that require oral presentations; it builds a con- fidence and ability to speak in groups and to a public audience. (Fall/Spring)
-
3.00 Credits
Through close examination of major U.S. Supreme Court decisions, students explore the contours of free speech and free expression in America. The relation- ship of free speech to democracy; the need for, and possible restrictions on, robust debate; and the First Amendment protections for commercial speech are dis- cussed. Counts toward American Studies minor. (Fall/Spring)
-
3.00 Credits
An in-depth look at the relationship of all forms of media (including journalism, advertising, and public relations) to the political system in the United States. Readings drawn from both the scholarly and popular literature in the field. Counts toward American Studies minor. (Fall only)
-
3.00 Credits
The focus of this course is broad, including all forms of popular culture: fashion, celebrities, trends and fads, media spectacles like the Super Bowl, Disney World, and more. Students write self-reflective essays about their own experiences with these forms of popular culture as they attempt to make sense of their world. The approach is pandisciplinary as cultural studies, post- modern theory, and social theory are brought to bear on our ever-evolving pop culture. Counts toward Ameri- can Studies minor. (Spring/Summer)
-
3.00 Credits
Students explore "brainstorming" and other strategiesfor story development, basic story structure, character development, and the natural arc of storytelling as it applies to dramatic, comedic, and non-fiction audio and video productions. Students analyze these structures in professional prototypes and put them into practice in developing their own script projects for audio, video, and the Web. (Fall only)
-
3.00 Credits
Prerequisite: CM222. Design and practical execution of computer-based interactive media, including on-line and modular media applications such as the Web, blogs, video games, and podcasts. Principles of mediated com- munication, interface, ergonomics, and media ethics are considered. (Fall/Spring)
-
3.00 Credits
Prerequisite: CM226 or CM227. Students learn to analyze and understand the broad range of methods used to systematically evaluate communication processes in advertising, public relations, journalism, and popular culture. Students learn how to design and select meth- ods to conduct in-depth studies in all forms of mass communication and to analyze and understand research data and results. (Fall/Spring)
-
3.00 Credits
Prerequisite: Restricted to students studying abroad or with written permission of the instructor. Students write feature journalism pieces based on their own travel journals for news media publication and submit them electroni- cally for individualized critique and revision.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Privacy Statement
|
Terms of Use
|
Institutional Membership Information
|
About AcademyOne
Copyright 2006 - 2024 AcademyOne, Inc.
|
|
|