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COMM 404: Organizational Comm
3.00 Credits
Bowie State University
This course explores theory and research on communication problems, patterns, practices in business, government, and professional organizations. The relation of communication to administration and human relations is discussed.
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COMM 419: Public Opinion
3.00 Credits
Bowie State University
Prerequisite(s): COMM 324. This course explores the foundations of the dimension of public opinion and how opinion polls structure political and organizational opinion. It also explores the conceptualization of how attitude, values, and opinions structure political and business arenas.
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COMM 420: Public Relations Writing
3.00 Credits
Bowie State University
Prerequisite(s): COMM 324. This course explores the structure and format of various public relations writing. Skills and techniques that cover several closely associated areas such as writing for public relations, copy dissemination, media use, and media network design also are discussed. These techniques range across internal and external (print, electronic and radio) media. Students will learn the various differences between
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COMM 421: Broadcast Prog I
3.00 Credits
Bowie State University
This course enables research into problems and theories of programming for air, including formats. It enables constant student practice and guidance in techniques of preparation of program schedules, radio-TV traffic, block programming, and innovations as well as issues in broadcast program practice.
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COMM 422: Broadcast Prog II
3.00 Credits
Bowie State University
Prerequisite(s): COMM 421. This course enables direct involvement in coordinating programs as they are aired. The role of program directors in on-the-air situations and preparation of weekly schedules for radio and television will be discussed.
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COMM 423: Broadcst Law Pol & Admin
3.00 Credits
Bowie State University
This course explores the structure and function of the law in its relationship to the mass media and the relevance of this relationship to the problem of coverage, libel, and Freedom of Information Acts.
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COMM 423 - Broadcst Law Pol & Admin
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COMM 424: Advanced Public Relations
3.00 Credits
Bowie State University
This course analyzes the detailed ramifictions of various subdivisions and levels of operation found within the framework of public relations administration. These include such activity sectors as marketing, public affairs, publicity and media/community relations, financial and shareholder relations, consumer relations, employee relations, fundraising, and membership development.
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COMM 425: Radio Production I
3.00 Credits
Bowie State University
Students learn the practical aspects of radio production, editing, studio technology, and scripting.
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COMM 425 - Radio Production I
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COMM 426: Radio Production II
3.00 Credits
Bowie State University
Prerequisite(s): COMM 425. This is a lecture laboratory course for writing, research, persuasive communication, and the production of programs utilizing Radio Production I Skills.
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COMM 428: Television/ Film Doc Production
3.00 Credits
Bowie State University
This course provides students with the basic and fundamental principles of documentary television and film productions. Emphasis would be on the process of this type of production from conception and writing to on-screen presentation. The first part of the course will be devoted to lecture on the history and purpose of documentaries. The second part will be hands-on experience using camera, sound and light in the studio production.
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