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Course Criteria
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3.00 Credits
Description: This course provides students with the fundamentals of good salesmanship and sales management. Prior to studying management principles students practice sales techniques in simulations. Cases are used to illustrate and evaluate principles of sales management. Prerequisites: BA321 Credit Hours: 3 CR.HR.
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3.00 Credits
Description: The purpose of this course is to provide students with an understanding of the fundamentals of successful retail operations. Topics included are the market concept in retailing, factors of area and market analysis, and aspects of organizational structure, layout, and personnel planning. Also covered are methods of pricing, merchandising planning, inventory, expense control and sales promotion techniques. Prerequisites: BA321 Credit Hours: 3 CR.HR.
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3.00 Credits
Description: The basic research concepts and practices as applied to the analysis of marketing problems are examined. Topics include sources of data, collecting data, sampling, questionnaire construction, tabulating data, and report preparation; computerized statistical software is used. Prerequisites: BA321 AND MS132 Credit Hours: 3 CR.HR.
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3.00 Credits
Description: This is the capstone course for marketing majors. Students apply concepts learned in other courses to marketing problems of business and nonprofit organizations. Cases and business simulations are used to teach decision-making in the complex environment of business. A complete marketing plan for a simulated company of the student's choice summarizes the student's knowledge of the field. Prerequisites: BA321 Credit Hours: 3 CR.HR.
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3.00 Credits
Description: Students prepare a multinational capital budget, addressing such issues such as foreign subsidiary financing, blocked funds and uncertain salvage values. The factors affecting exchange rates are discussed, as well as different types of exchange rate systems and how governments attempt to influence exchange rates. The relationships among interest rate parity, purchasing power parity, the Fisher effect and International Fisher effect and exchange rates are analyzed. Students learn how currency futures, currency options and money market hedges are used to hedge exchange rate risk. Prerequisites: BA362 Credit Hours: 3 CR.HR.
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3.00 Credits
Description: The basics of international marketing will be taught including the foundations of culture, cultural understanding, business customs and practices in global marketing, assessing global markets, and developing international marketing strategy. Prerequisites: BA321 Credit Hours: 3 CR.HR.
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3.00 Credits
Description: The basics of export-import procedures will be taught including justification for exporting/importing, market planning methods, selection of appropriate marketing mix variables, and regulation. Prerequisites: BA321 Credit Hours: 3 CR.HR.
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3.00 Credits
Description: This course supplies prospective and current small business managers with the essential concepts of starting and operating small businesses. Topics covered include: environment and management of small business enterprise, problems in starting small businesses, financial and administrative control, and management of business operations. Particular emphasis is placed on the interrelated nature of the components, particularly as they affect the financial picture of the firm. Through a lecture and discussion format, students are expected to share their own experiences in small businesses with their fellow students. Prerequisites: College Level=Senior OR College Level=Junior Credit Hours: 3 CR.HR.
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3.00 Credits
Description: The essential concepts of starting and operating small businesses, include environment and management of small business enterprise, problems in starting small businesses, financial and administrative control, and management of business operations. Particular emphasis is placed on the interrelated nature of the components, particularly as they affect the financial picture of the firm. Prerequisites: College Level=Senior Credit Hours: 3 CR.HR.
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3.00 Credits
Description: This is an advanced course which focuses on real problems in Small Business Management, using the case approach. Cases are drawn from the text, from actual local small businesses, and from the practical experience of students in the class. Prerequisites: BA440 Credit Hours: 3 CR.HR.
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