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Course Criteria
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3.00 Credits
This course explores how businesses use information technology to conduct commercial and private transactions as they manage their enterprises over computer networks. The evolution of business technology has far-reaching implications for a variety of markets—corporate, nonprofit, and the individual consumer. E-commerce coordinates a variety of integrated and networked technologies (including communications, expert systems, and databases) and affects the spectrum of managerial concerns. E-commerce activity focuses on information technologies and systems and has, in turn, created new technologies and platforms that impact traditional business practices and expanded business models. The course examines the nature of economic transactions and business management concerns within this evolving business environment.
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3.00 Credits
Principles of Sales is a comprehensive introduction to the principles of selling and the role of the professional salesperson in the marketing process. The course covers the characteristics and skills necessary for success in sales; techniques for identifying sales prospects and qualifying buyers; the importance of relationship building, product knowledge, and post sales service in long-term, consultative-style selling; territory and sales management; and selling in the global market.
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3.00 Credits
This Marketing Communications TECEP® exam assesses students' knowledge and application of marketing communications topics such as the marketing environments, integrated marketing communications, promotion venues including personal selling, sales promotion, point-of-purchase sales promotion, internet and social media promotion, along with the marketing concepts that shape these topics. Subjects include: evaluation of the marketing environments; finding, penetrating, and managing markets; utilization and application of marketing mix components and identification of societal and relationship strategies; and communications, concepts, strategies, and variables of promotion venues such as internet marketing communications, sponsorship, product differentiation, and product positioning.
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3.00 Credits
The Sales Management TECEP® exam assesses students' knowledge of the role of sales management in marketing; principles and practices in planning, organizing, and controlling the sales force; and selection, training, compensating, supervising, and motivating salespeople.
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3.00 Credits
This TECEP® focuses on the role, importance, and applications for advertising as an element in the marketing communications (marcom) mix of the larger product-price-place promotion marketing mix. Consisting of advertising, sales promotion, packaging, branding, point-of-purchase, public relations, word-of-mouth, and event- and cause-oriented communications, marcom mix elements combine to enhance brand equity and implement social, legal, ethical, economic, creative, and media aspects of integrated marketing communications (IMC) programs.
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3.00 Credits
The development of new product, especially when that new product is part of an existing product line, is a multidimensional process. It involves branding and promotional strategies, product assessment and redesign, and other key product decisions that support corporate revenue strategies. The focus of this course is the development of new products and the launch of these products as part of an overall product portfolio. The critical themes of this course are the new product development process and the application of theory to practical business situations. The course offers students a variety of learning exercises and activities to enhance and reinforce their understanding of new product development and product management.
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3.00 Credits
This course provides a comprehensive and practical overview of fundamental marketing research methods emphasizing an applied application approach, providing an understanding of hypothesis statements, the survey process, data analysis, conclusions, and presentation of research results relevant to management decision making.
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3.00 Credits
Technology has transformed the ways that marketers must approach operations, channels, and customers. Marketing professionals must look beyond current e-business fads to understand the fundamentals that will distinguish marketing leaders in the future. The focus will be on using the internet for marketing, including how to drive new sales and how to dovetail customer support and service activities. Marketing with Digital and Social Media will examine the history of the internet, the basic technology involved in the architecture, the impact of technology on marketing, how to use the web as a marketing tool, how to determine and segment markets, how the internet fits into an integrated marketing strategy, and how to apply these concepts to the student's present work, small business, or future occupational needs. This course also explores the contribution of social media marketing and social media websites as they relate to the marketing efforts of businesses.
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3.00 Credits
This course is designed to bring together both the marketing theory students have encountered and practical experience students have from their own work-related experiences. Students will learn to apply knowledge and experience they already have to ""real-world"" situations. During this course students will have the opportunity to develop a complete marketing plan for a new business (Marketing Plan) and students can then use this work as a portfolio of their work for current and prospective employers. The critical themes presented in this course are centered on the development of a strategic approach to planning, the utilization of knowledge acquired from previous business courses, and the application of theory to practical business situations.
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3.00 Credits
Applied Liberal Arts Mathematics offers a broad overview of mathematics for non-majors. It emphasizes real-world problems that span many disciplines, supporting the theme that mathematics is a fundamental part of everyday life.
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