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Course Criteria
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3.00 Credits
Usually offered spring semester. The course will help students identify actions that businesses use to categorize and address customers effectively through the use of information and technology. This will also help students learn the benefits of knowing customers more intimately and show them how information can be used to increase revenues, satisfaction, and profitability. Prerequisites: SMKT 2050. (3 Credits)
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3.00 Credits
Usually offered spring semester. Analysis of marketing problems and basic research designs. Included topics: basic data collection methods; formulation of problems; sources of information; composition of data collection forms; design of samples; tabulation of data; analysis of data; preparation of reports. Actual problems and cases are utilized. Application of marketing research is related to product, place, price, promotion, other areas of marketing. Computer programs may be utilized to solve some problems. Prerequisites: SMKT 2050, ECON 2070, or permission of the chairperson. (3 Credits)
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3.00 Credits
Usually offered fall semester. This course will focus on personal selling presentations and relationship development. Students will examine consultative selling techniques and relationship management strategy in order to add value through selling. Prerequisites: SMKT 2050. (3 Credits)
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3.00 Credits
Organization, communications process, group influences, forecasting, recruiting, training, design, motivation, supervision, compensation, control of sales organizations. Prerequisites: SMKT 2050. (3 Credits)
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3.00 Credits
Usually offered spring semester. Consumer attitudes, motivations, reactions in market, drawing on marketing, economics, psychology, sociology, theories. Prerequisite: SMKT 2050. (3 Credits)
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3.00 Credits
Usually offered spring semester. Emphasis is upon integrated promotional programs. The study of the advertiser, the agency, the media, and their functions as matched with consumer behavior. Advertising, public relations, personal selling, promotional packaging, along with many other sales stimulating methods and techniques are covered. Prerequisite: SMKT 2050. (3 Credits)
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3.00 Credits
Usually offered fall semester. This course will focus on advanced marketing research methods (multivariate data analysis techniques). Students will examine various multivariate techniques and apply them to managerial marketing situations and research questions. Pre-requisites: SMKT 2050, ECON 2070, and ECON 2080 or [MATH 1020 (STAT 2010) and MATH 2040 (STAT 2020)]. (3 Credits)
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3.00 Credits
Usually offered spring semester. A survey of topics/issues of current interest in marketing. Prerequisites: Senior standing or permission of the chairperson. (3 Credits)
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3.00 Credits
One of the key aspect of management is its focus on leadership. For centuries the concept of whether leaders are "born or made" has been asubject of debate. Students will be required to read between three to five current books on key management topics and they will be required to analyze the leadership concepts and impacts on the leader's organization. Additionally, student will be required to read and analyze specific cases in leadership and to conduct a research term paper on a key topic in this area. Prerequisites: senior standing. (3 Credits)
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3.00 Credits
Reading in area of marketing mutually agreed upon by professor and student which is not covered by current course. Prerequisite: permission of chairperson. ( 1, 2, 3)
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