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MSCM 2950: Radio and Television Announcing
3.00 Credits
Xavier University of Louisiana
Theory and practice in on-air presence and in the use of the microphone with specific attention toward developing individual abilities in the announcing roles used in the electronic media. Scripted and unscripted delivery in a variety of broadcast situations will be emphasized. (3 Credits)
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MSCM 3060: Writing for Public Relations
3.00 Credits
Xavier University of Louisiana
Comprehensive survey of writing techniques for public relations and public affairs assignments: news releases, brochures, speeches, visual presentations, company publications, public relations and advertising copy writing and public service radio and television spots. Prerequisite: MSCM 2222 and MSCM 2030. (3 Credits)
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MSCM 3101: Media Management
3.00 Credits
Xavier University of Louisiana
Usually offered spring semester. Study of the media company (commercial and public broadcasting, newspapers, and magazines) as a business; its management. Includes study of program formats and programming decisions. (3 Credits)
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MSCM 3150: News Editing
3.00 Credits
Xavier University of Louisiana
Editorial functions of the print media; copy editing, headline writing, management of photographs, and general editorial decision making. Prerequisite: MSCM 2222. (3)
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MSCM 3190: Fundamentals of Television Production
2.00 Credits
Xavier University of Louisiana
Orientation to basic television studio and field production skills including writing, producing, directing, and production crew responsibilities and technical skills. Students learn to blend theory and practice by producing and directing their own television programs. Two hours of lecture and two hours of lab per week. Prerequisites: MSCM 2500 or may be taken concurrently with permission of the instructor. (3 Credits)
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MSCM 3210: TV News Gathering and Reporting
3.00 Credits
Xavier University of Louisiana
Usually offered spring semester. Advanced reporting, interviewing, writing, and photography techniques for television news. Prerequisite: MSCM 3190. (3 Credits)
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MSCM 3211: Editorial Practicum
3.00 Credits
Xavier University of Louisiana
This course is for students holding editorial positions on the Xavier Herald. Students will be responsible for writing, editing and all other aspects of production of the Herald. Permission of the instructor is required. (3 Credits)
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MSCM 3250: News Reporting
3.00 Credits
Xavier University of Louisiana
Advanced reporting, interviewing, and writing techniques for the print media. Prerequisites: MSCM 2222. (3 Credits)
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MSCM 3400: Desktop Publishing
3.00 Credits
Xavier University of Louisiana
Computer layout and design for newspapers, brochures, newsletters and other publications pertaining to print journalism and public relations using QuarkXPress and PhotoShop. Students will work on practical projects, such as the students newspaper, a departmental newsletter and/or a business/organization media kit. Prerequisites: MSCM 1200. (3 Credits)
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MSCM 3500: Media Criticism
3.00 Credits
Xavier University of Louisiana
Development and application of criteria for evaluating media products. Critical analysis of specific programs and articles. Students will present both oral and written critiques of media content and techniques. (3 Credits)
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