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Course Criteria
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3.00 Credits
Usually offered fall and spring semesters. Examination of the structure, functions, and theories of mass media in contemporary society. Students are familiarized with the social, economic, and political aspects of the radio, television, book, newspaper, public relations, magazine, film, and record industries. (3 Credits)
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3.00 Credits
Usually offered fall and spring semesters. Students learn how to tell stories through the basic principles of still photography, video and audio production, print design, graphics, and layout. (3 Credits)
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3.00 Credits
Students will gain hands-on public relations experience by working on the departmental newsletter, The Communicator, or other appropriate publication or public relations campaign, such as for a non-profit organization or community group. (Note: Not more that 3 hours of newspaper/broadcast/public relations practicum may be taken.) Prerequisite: MSCM 2222. ( 1, 1, 1)
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3.00 Credits
Usually offered fall and spring semesters. Students will gain hands-on journalism experience by completing stories for the Xavier Herald. Permission of the instructor is required for enrolling in this course. (Note: Not more that 3 hours of newspaper/broadcast/public relations practicum may be taken.) Prerequisite: MSCM 2222. ( 1, 1, 1)
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3.00 Credits
Usually offered fall and spring semesters. A course for students working on the production of student television programs for air on XTV. Students will get practical experience to reinforce classroom learning while serving on the crew or as hosts, writers, producers, or directors for these university programs. (Note: Not more that 3 hours of newspaper/broadcast/public relations practicum may be taken.) Prerequisite: MSCM 1200. ( 1, 1, 1)
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3.00 Credits
Examination of the theory of public relations and its relationship to work in the field as practiced by professionals. The course will provide students with a solid foundation in the practice of public relations. (3 Credits)
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3.00 Credits
Usually offered fall and spring semesters. Basic writing, rewriting, and editing of newspaper stories. Processes and procedures of information gathering including interviewing and investigative techniques. Prerequisite: ENGL 1010 and 1020. (3 Credits)
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3.00 Credits
Usually offered fall and spring semesters. Basic script-writing from commercials to news and drama. Prerequisite: ENGL 1010 and 1020. (3 Credits)
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3.00 Credits
Orientation to capabilities and use of radio studio. Introduction to production of radio program type. Introduction to basic acoustics, radio board operation, commercial and dramatic production. (3 Credits)
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3.00 Credits
Film as art, industry and as social and cultural force. Emphasis on aesthetic appreciation, major historical developments, and impact of film on American culture. Course includes screening and analysis of several films. Meets core curriculum requirement for Fine Arts. (3 Credits)
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