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Course Criteria
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3.00 Credits
Credit 3 hours. Prerequisites: Marketing 303 and Management 261. A study of modern marketing research techniques and their application by marketing management to marketing strategy, sales forecasting, pricing, packaging, distribution, and other areas requiring marketing management decisions.
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3.00 Credits
Credit 3 hours. Prerequisites Junior standing, MRKT 303 and 315. This course introduces students to Internet-based marketing strategy and related issues, ranging from identification of market opportunities via WWW to evaluation of marketing strategy on the Internet. Topics include: e-Business models, identification of online business opportunities and market segmentation, online marketing research, online customer behavior, the Internet marketing strategy and its components, the Internet as a distribution channel, Internet sales process, virtual storefront, online customer relationship management, effective pricing decisions, and implementation of e-commerce marketing strategy and its evaluation.
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3.00 Credits
Credit 3 hours. Prerequisites: Marketing 303 and 342, Senior of Graduate standing. An advanced course emphasizing the application of previously learned advertising principles through the development of multiple advertisements for a variety of media including magazines, radio and television. Additional course work will be required for 542 credit.
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3.00 Credits
Credit 3 hours. Prerequisite: Marketing 303. A study of resources of foreign market information; trading channels abroad; elements of foreign market surveys; foreign sales promotion; financing of international trade transactions.
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3.00 Credits
Credit 3 hours. Prerequisites: Marketing 303 and Senior standing. A study of Marketing from managerial viewpoints. A critical analysis of opportunity assessment, marketing planning and programming, marketing leadership and organization, evaluation and adjusting marketing effort.
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3.00 Credits
Credit 3 hours. Prerequisite: Marketing 303 or consent of the Department Head. A variable content course which treats subjects of special interest in the field of Marketing. The content may change from semester to semester and will be announced in advance. May be taken by both majors and non-majors.
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3.00 Credits
Credit 3 hours. Prerequisite: Junior Standing. Credit 3 hours. Prerequisite: Junior Standing. This course is designed to enrich students' awareness and appreciation of Latin American marketing practices and their understanding of the Latin American market. Implications of Latin American marketing practices, regional economic integration, and environmental issues as they relate to marketing are investigated.
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3.00 Credits
Credit 3 hours. Prerequisites: Marketing 303 and Graduate standing. A study of the role that advertising, marketing information systems, personal selling, promotion, public relations, and communications theory play in the accomplishment of a firm's total marketing objectives.
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3.00 Credits
Credit 3 hours. Prerequisite: Graduate standing. This course explores supply chain issues as they impact marketing and economic development activities. Course involves indepth look at supply chain and purchasing management issues that are central to the expedient development of markets and economies.
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3.00 Credits
Credit 3 hours. Prerequisites: Management 261, 645 and Graduate standing. Examination of research methods and techniques and their application to individual problems. Introduction to sources of business information. Emphasis on basic experiment, survey, and descriptive techniques. The place of business research in management.
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