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Course Criteria
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3.00 Credits
Credit 3 hours. Prerequisites: Junior standing and MRKT 303. This course introduces the student to the role of supply management in the organization and the basic areas of supply management including the evolution of the function, the purchasing process, organization of supply management within the firm, policy and procedures, strategic sourcing, outsourcing, supplier evaluation, supplier selection, quality management, supplier development, international sourcing, cost management, contracts, negotiation, purchasing of transportation services, EDI, and the legal and ethical aspects of supply management.
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3.00 Credits
Credit 3 hours. Prerequisite: Junior standing. A study of the principles of salesmanship; including background for selling, and the selling process, with special emphasis on the oral sales presentation by the student.
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3.00 Credits
Credit 3 hours. Prerequisite: Marketing 303 and Junior standing. A course dealing with the retail store, emphasizing the importance of organization, location, store policies and administrative decision making.
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3.00 Credits
Credit 3 hours. Prerequisite: Marketing 303 and Junior standing. A problem-solving approach to the marketing of business, industrial, and governmental goods and services; including an analysis of the purchasing function from the vendor's viewpoint. Emphasis is given to product planning and development; technical advisory and management services; distribution channels and methods; cost/price/profit relationships and practices; and promotion in the various segments of the industrial market.
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3.00 Credits
Credit 3 hours. Prerequisite: Junior standing. An introductory course in advertising, including an explanation of its vast importance in the distribution of consumer goods, description of the various methods of advertising and the developing of the copy and the layout of the complete advertisement.
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3.00 Credits
Credit 3 hours. Prerequisite: Marketing 303, 2.5 adjusted grade point average and permission of the Department Head. Marketing Internship provides a student with marketing experience in an assignment selected and approved by the University with a cooperating business firm. Semester hours credit are earned at a rate of one semester hour for each 120 hours of approved work experience. Only marketing majors can receive credit for the Marketing Internship course. All grades are assigned on a Pass/Fail basis.
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3.00 Credits
Credit 3 hours. Continuation of Marketing 391. In order to obtain credit for Marketing 392, the work assignment must be different from that of Marketing 391.
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3.00 Credits
Credit 3 hours. Prerequisites: Junior standing and MRKT 303. This course introduces the student to logistics providing coverage on the following topics: the 21st Century supply chain, efficient logistics, customer accommodation, market distribution strategy, procurement and manufacturing strategies, operational integration, information networks, planning and scheduling, inventory management, major modes of transportation, transportation infrastructures and regulation, warehousing, packaging and materials handling, network integration, and administration of the function.
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3.00 Credits
Credit 3 hours. Prerequisite: Marketing 303. A study of the principles and concepts of sales planning and control. Emphasis is placed on the organization of sales departments, developing territories, motivating salesmen, and control over sales operations.
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3.00 Credits
Credit 3 hours. Prerequisite: Junior Standing. This course is designed to introduce students to transportation and logistics practices and needs in the global environment, especially as they relate to marketing strategy.
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