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BUS 313: Principles of Advertising
3.00 Credits
University of Holy Cross (formerly Our Lady of Holy Cross College)
Survey of the promotion element in the marketing mix. Campaign planning, target-market media analysis and selection; copy and visualization, print and electronic media production; sales promotion and direct mail; effectiveness measurement. Introduction to advertising and promotion management are all covered. (Fall only)
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BUS 313 - Principles of Advertising
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BUS 314: Intermediate Accounting I
3.00 Credits
University of Holy Cross (formerly Our Lady of Holy Cross College)
An intensive study of accounting theories, principles, standards, and concepts. Individual accounts of financial statements are covered in detail as to their proper accounting and presentation.
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BUS 314 - Intermediate Accounting I
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BUS 314-315: Intermediate Accounting I And II
3.00 Credits
University of Holy Cross (formerly Our Lady of Holy Cross College)
Prerequisite: BUS 206 An intensive study of accounting theories, principles, standards, and concepts. Individual accounts of financial statements are covered in detail in regard to proper accounting and presentation. (Fall only for BUS 314 and Spring only for BUS 315)
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BUS 314-315 - Intermediate Accounting I And II
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BUS 315: Intermediate Accounting II
3.00 Credits
University of Holy Cross (formerly Our Lady of Holy Cross College)
An intensive study of accounting theories, principles, standards, and concepts. Individual accounts of financial statements are covered in detail as to their proper accounting and presentation.
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BUS 315 - Intermediate Accounting II
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BUS 317: Financial Institutions And Markets
3.00 Credits
University of Holy Cross (formerly Our Lady of Holy Cross College)
Prerequisites: BUS 311, ECO 201 and ECO 202 The study of the central and commercial banking systems and their effect on the credit and output markets. Emphasis is placed on the tools available to and the specific policies followed by the Federal Reserve System along with the analysis of interest rates, exchange rates, and the effect of foreign trade and investment on the capital markets. (Same as ECO 317)
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BUS 317 - Financial Institutions And Markets
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BUS 318: Cost Accounting
3.00 Credits
University of Holy Cross (formerly Our Lady of Holy Cross College)
Prerequisite: BUS 206 Terminology and accounting classification; accumulation and allocation methods; standard, job-order, and process manufacturing costs; multiple-product costs; distribution cost; inventory valuation; pricing; budgets. Cost analysis and cost/volume/profit relationships. Introduction to inventory planning. (Fall only)
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BUS 318 - Cost Accounting
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BUS 319: Tax Accounting I
3.00 Credits
University of Holy Cross (formerly Our Lady of Holy Cross College)
Prerequisite: BUS 206 Study of federal tax revenue code, regulations, rulings, and court decisions as applied to individuals and sole proprietorships. (Spring only) 266
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BUS 319 - Tax Accounting I
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BUS 320: Tax Accounting II
3.00 Credits
University of Holy Cross (formerly Our Lady of Holy Cross College)
Prerequisite: BUS 206 Study of federal tax revenue code, regulations, rulings, and court decisions as applied to partnerships, corporations, and fiduciaries. Estate, gift, and other related tax matters are covered. (Fall only)
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BUS 320 - Tax Accounting II
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BUS 321: Consumer Behavior
3.00 Credits
University of Holy Cross (formerly Our Lady of Holy Cross College)
Prerequisite: PSY 101 or SOC 101 Interdisciplinary approach to an understanding of individual and family marketing decisions. Behavioral, social, and cultural determinants of consumer needs, wants, desires, motivations, and buying behavior, in terms of the marketing concept of business. (Fall only)
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BUS 321 - Consumer Behavior
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BUS 322: Business/ Industrial Marketing
3.00 Credits
University of Holy Cross (formerly Our Lady of Holy Cross College)
Prerequisite: BUS 252 A problem-solving approach to the unique aspects of marketing goods and services to business, industry, and government. Emphasis on the distinctive characteristics of organizational markets and customers, including market segmentation, buying behavior, multiple buying influences, a formalized and complex purchasing process. Emphasis on the unique application of marketing mix elements to the organizational buying function in terms of the marketing concept of business.
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BUS 322 - Business/ Industrial Marketing
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