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Course Criteria
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3.00 Credits
Survey of the promotion element in the marketing mix. Campaign planning, target-market media analysis and selection; copy and visualization, print and electronic media production; sales promotion and direct mail; effectiveness measurement. Introduction to advertising and promotion management are all covered. (Fall only)
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3.00 Credits
An intensive study of accounting theories, principles, standards, and concepts. Individual accounts of financial statements are covered in detail as to their proper accounting and presentation.
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3.00 Credits
Prerequisite: BUS 206 An intensive study of accounting theories, principles, standards, and concepts. Individual accounts of financial statements are covered in detail in regard to proper accounting and presentation. (Fall only for BUS 314 and Spring only for BUS 315)
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3.00 Credits
An intensive study of accounting theories, principles, standards, and concepts. Individual accounts of financial statements are covered in detail as to their proper accounting and presentation.
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3.00 Credits
Prerequisites: BUS 311, ECO 201 and ECO 202 The study of the central and commercial banking systems and their effect on the credit and output markets. Emphasis is placed on the tools available to and the specific policies followed by the Federal Reserve System along with the analysis of interest rates, exchange rates, and the effect of foreign trade and investment on the capital markets. (Same as ECO 317)
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3.00 Credits
Prerequisite: BUS 206 Terminology and accounting classification; accumulation and allocation methods; standard, job-order, and process manufacturing costs; multiple-product costs; distribution cost; inventory valuation; pricing; budgets. Cost analysis and cost/volume/profit relationships. Introduction to inventory planning. (Fall only)
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3.00 Credits
Prerequisite: BUS 206 Study of federal tax revenue code, regulations, rulings, and court decisions as applied to individuals and sole proprietorships. (Spring only) 266
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3.00 Credits
Prerequisite: BUS 206 Study of federal tax revenue code, regulations, rulings, and court decisions as applied to partnerships, corporations, and fiduciaries. Estate, gift, and other related tax matters are covered. (Fall only)
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3.00 Credits
Prerequisite: PSY 101 or SOC 101 Interdisciplinary approach to an understanding of individual and family marketing decisions. Behavioral, social, and cultural determinants of consumer needs, wants, desires, motivations, and buying behavior, in terms of the marketing concept of business. (Fall only)
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3.00 Credits
Prerequisite: BUS 252 A problem-solving approach to the unique aspects of marketing goods and services to business, industry, and government. Emphasis on the distinctive characteristics of organizational markets and customers, including market segmentation, buying behavior, multiple buying influences, a formalized and complex purchasing process. Emphasis on the unique application of marketing mix elements to the organizational buying function in terms of the marketing concept of business.
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