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Course Criteria
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3.00 Credits
This course offers both instructional and a hands-on approach to marketing and promoting brand names and product services. Students will learn how to market different communication strategies to deliver unified, high impact messages about a company and its products through the development of mission statements, project planning, marketing research, as well as other marketing tools. Through practical exercises and application students will gain valuable experience in one of the most exciting fields in the marketing profession.
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3.00 Credits
Prerequisite: PSY 101 or SOC 101 and BUS 251 An interdisciplinary approach to the understanding of human inter-relationships in formal and informal organizational settings. Viewing the organization as a social system, attention is focused on its two elements: attitudes and behavior. Emphasis is placed on group dynamics, leadership, and intergroup relations with an introduction to change and conflict. (Fall only)
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3.00 Credits
Prerequisite: Senior standing A seminar of a supervised group of students sharing the results of their research on common topics in tourism management. This course requires the development of a sound business plan by the student and concentrates on the application of the identification of opportunities in the industry.
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3.00 Credits
Students will study the concepts involved with the management of innovation and technology within an organizational environment. Discusssion of types of technologies, tactical and strategic impact of new organizational design considerations influenced by technology, fostering creativity and innovation in an organization, and change management/human resource considerations.
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3.00 Credits
Prerequisite: BUS 416 A study and analysis of the legal implications of federal legislation and regulation on personnel administration, with emphasis on the recruitment, testing, selection, transfer, promotion, and discharge of employees. 271
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3.00 Credits
Application of managerial principles and practices to the unique risks, problems, and opportunities in the formation and early operation of small business enterprises. Development of objectives, strategies, and tactics, capitalization, financial controls, liquidity, and profitability; economic, legal, and marketing environments and constraints; human resource management; survival, contingency, and growth planning.
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3.00 Credits
Prerequisite: Senior standing Comparative management philosophies and techniques with emphasis on environmental dynamics: economic, legal, political, and social. Intercultural managerial behavior, organizational structures and business practices, forms of ownership and control, political and legal constraints. International monetary and investment considerations, foreign trade channels and logistics. Multinational companies, global production, procurement, and sales.
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3.00 Credits
Prerequisite: Senior standing The study of marketing in a dynamically changing global environment. Emphasis on pricing, placement, promotion, and products is the focus of this investigation of multinational marketing efforts. This study also addresses the influences of diverse business practices in the sales, pricing, and distribution of domestic and foreign products and services.
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3.00 Credits
This course considers the objectives and strategies of internation business in the context of global competition. While accessible to students who have not yet taken Priniciples of Economics I and II, this course emphasizes economic analysis of the forces driving international business, competitive advantages, modes of global market entry, foreign direct investments and so on. Part of the course briefly covers international business and financial institutions and fundamental differences between business systems among developed and developing countries.
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1.00 - 6.00 Credits
Prerequisites: Senior standing and permission of the Associate Dean Independent readings, research, case analysis, field work, projects, on current topics and problems, to be determined by students and instructor.
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