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MKTG 602: Research Methods II
3.00 Credits
Louisiana Tech University
Preq., QA 610 and MGMT 601 or MKTG 601. A course designed to introduce the student to the collection, analysis, and interpretation of survey research data with an emphasis on the application of multivariate statistical techniques.
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MKTG 603: Advanced Seminar in Research.
3.00 Credits
Louisiana Tech University
Requires Doctoral standing or special permission from instructor. May be repeated once for credit. The seminar will cover research methods and current trends in research. Critical evaluation of research is required.________________________________ *This course will be accepted for general education transfer credit. A course MAY or MAY NOT be accepted as equivalent to or substitute for a course in a specific discipline or major. Please check the Board of Regents Web site at http://www.regents.state.la.us/ and the school you are transferring to for additional information.
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MKTG 603 - Advanced Seminar in Research.
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MKTG 604: Preparing Publishable Research
1.00 - 3.00 Credits
Louisiana Tech University
1-3 hours. Requires Doctoral standing. Integration of literature, methods, and statistics in marketing. Students work independently with faculty to develop research papers for publication. Oral presentation of research required.
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MKTG 604 - Preparing Publishable Research
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MKTG 610: Seminar in Marketing Management
3.00 Credits
Louisiana Tech University
Preq., MKTG 530 or equivalent. A survey of two of the four elements of the marketing mix (place, price, product, and promotion). An emphasis is placed on major topics of managerial and research interest.
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MKTG 610 - Seminar in Marketing Management
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MKTG 615: Seminar in Marketing.
3.00 Credits
Louisiana Tech University
May be repeated one time for credit. An examination of concepts and research findings related to selected topics in marketing. Presentation and critical evaluation of reports from related disciplines.
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MKTG 615 - Seminar in Marketing.
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MKTG 620: Advanced Topics in Marketing Management
3.00 Credits
Louisiana Tech University
Preq., MKTG 530 or equivalent. A survey of two of the four elements of the marketing mix (place, price, product, and promotion). An emphasis is placed on major topics of managerial and research interest.
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MKTG 637: Seminar in Buyer Behavior
3.00 Credits
Louisiana Tech University
Preq., MKTG 530 or consent of instructor. Requires Doctoral standing. May require additional class meetings. An in-depth examination of the conceptual and theoretical foundations of consumer and industrial buyer behavior. Credit will not be given for MKTG 637 if credit is given for MKTG 537.
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MKTG 640: Marketing Theory
3.00 Credits
Louisiana Tech University
Preq., MKTG 530 or equivalent. A survey of the philosophy of science and the evolution of marketing ideas, concepts, and theories. The influence and contribution of individuals to marketing concepts are emphasized.
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MKTG 640 - Marketing Theory
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MKTG 650: Directed Study in Marketing
1.00 - 3.00 Credits
Louisiana Tech University
1-3 hours credit. (Pass/Fail). Hours and credits to be arranged. Consent of instructor and approval of department head required. Special problem or specific area of marketing.
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MKTG 650 - Directed Study in Marketing
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MKTG 685: Comprehensive Exam in Marketing
3.00 Credits
Louisiana Tech University
No credit. (Pass/Fail). Doctoral standing required. Required for all business administration doctoral students seeking to take the comprehensive exam in marketing. Successful completion is a prerequisite to the oral comprehensive exam for those seeking a primary field or examined minor in marketing. Requires consent of graduate director.
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