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MKTG 435: Retailing Management
3.00 Credits
Louisiana Tech University
Preq., MKTG 300 and senior standing. Merchandise distribution by retail organization; emphasis on retailing in the distributive system and problems of management and control.
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MKTG 473: Marketing Administration
3.00 Credits
Louisiana Tech University
Preq., MKTG 320 and MKTG 307, 420, 435, 482, or 485: and senior standing. An in-depth analysis and use of marketing principles to construct marketing plans and decisions utilizing current studies, readings, and simulations.
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MKTG 482: Marketing Research
3.00 Credits
Louisiana Tech University
Preq., MKTG 300, QA 233 and senior standing. A consideration of marketing research as a management tool; application of research techniques to various marketing problems.
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MKTG 482 - Marketing Research
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MKTG 485: International Marketing
3.00 Credits
Louisiana Tech University
Preq., MKTG 300 or consent of instructor. International marketing opportunities and principles; marketing tools as a means of adapting the individual domestic business firm and its marketing methods to the international environment. (IER)
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MKTG 530: Marketing Management
3.00 Credits
Louisiana Tech University
Preq., MKTG 300. A course to introduce the student to the role of the marketing manager in the development and implementation of strategies in the areas of products, pricing, channels, and promotion.
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MKTG 533: Advanced Marketing Research
3.00 Credits
Louisiana Tech University
Preq., MKTG 530 or consent of instructor. An in-depth study of research philosophy, theory, objectives, techniques, and problems as applied to marketing.
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MKTG 533 - Advanced Marketing Research
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MKTG 537: Seminar in Buyer Behavior
3.00 Credits
Louisiana Tech University
Preq., MKTG 530 or consent of instructor. An in-depth examination of the conceptual and theoretical foundations of consumer and industrial buyer behavior.
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MKTG 537 - Seminar in Buyer Behavior
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MKTG 550: Directed Study in Marketing
1.00 - 3.00 Credits
Louisiana Tech University
1-3 hours credit. (Pass/Fail). Hours and credits to be arranged. Consent of instructor and approval of department head required. Special problem or specific area of marketing.
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MKTG 550 - Directed Study in Marketing
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MKTG 600: Survey of Marketing and Strategy
3.00 Credits
Louisiana Tech University
Preq., MKTG 530 or consent of instructor. A survey of the marketing literature examining theoretical and empirical research including promotion, buyer behavior, distribution, ethics, global marketing, pricing, product development, and marketing strategy.
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MKTG 601: Research Methods I
3.00 Credits
Louisiana Tech University
Preq., QA 605. An in-depth study of principles, theories, objectives, techniques, and problems as applied in social science research.
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MKTG 601 - Research Methods I
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