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MKTG 3475: DIRECT MARKETING Prerequisite
4.00 Credits
Stockton University
MKTG 3110. This course covers direct marketing from an integrated marketing communications perspective. Content includes grounding in all major direct marketing media: mail, broadcast, print advertising, e-mail, web, telemarketing, etc. The measurability and accountability of direct marketing and its relationship to the total marketing mix are stressed. Faculty: P. KENING 4.000 Credit hours 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Business Division Business Studies Department
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MKTG 3475 - DIRECT MARKETING Prerequisite
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MKTG 3710: Marketing Principles Prerequisite
4.00 Credits
Stockton University
Not open to freshmen. Provides an overview of the marketing process- the creation of goods and services in response to consumer wants and needs. Topics focus on the marketing function within business firms and non-profit organizations in both domestic and global environments. Faculty: K. STEWART 4.000 Credit hours 4.000 Lecture hours Levels: Undergraduate Schedule Types: Tutorial Business Division Business Studies Department
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MKTG 3710 - Marketing Principles Prerequisite
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MKTG 3712: PUBLIC RELATIONS Prerequisite
4.00 Credits
Stockton University
MKTG 3110. Public relations is a major communications process for business, governmental institutions, and service organizations. Topical areas include ethics, stakeholder relations, and crisis management. Faculty: J. BARR 4.000 Credit hours 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture, Tutorial Business Division Business Studies Department
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MKTG 3712 - PUBLIC RELATIONS Prerequisite
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MKTG 3900: Mktg Internship
0.00 - 4.00 Credits
Stockton University
0.000 TO 4.000 Credit hours Levels: Undergraduate Schedule Types: Internship Business Division Business Studies Department
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MKTG 3900 - Mktg Internship
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MKTG 4460: GLOBAL MARKETING Prerequisite
4.00 Credits
Stockton University
MKTG 3110 with a grad of C or better. Open to juniors and seniors only. International/multicultural course (I). (Same as INTL 4460.) Exposes students to the theoretical and politicall considerations of marketing goods and services on a global basis. An analysis is made of the social, cultural, and economic impact of multinational operations on strategic market planning. The problems in obtaining and analyzing international market data are explored in depth. Faculty: A. Mukherjee 4.000 Credit hours 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Business Division Business Studies Department Course Attributes: International/Multicultural -I
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MKTG 4460 - GLOBAL MARKETING Prerequisite
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MKTG 4470: Strategic Marketing Prerequisite
4.00 Credits
Stockton University
BSNS 2120, FINA 3110. Open to senior marketing students only. This is the capstone course in the marketing curriculum and should be taken in the student's final year. It focuses on the decisions required of marketing managers as they seek to develop, implement, and control integrated marketing programs. Students will be required to apply the marketing and business concepts covered in previous courses toward the development of effective marketing strategies. Faculty: J. BARR, K. STEWART 4.000 Credit hours 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Business Division Business Studies Department
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MKTG 4470 - Strategic Marketing Prerequisite
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MKTG 4725: Special Projects in Marketing Prerequisite
1.00 - 6.00 Credits
Stockton University
Open to juniors and seniors only with a minimum GPA of 2.5. Permission of Instructor required. This course is tailored to meet the specific career goals and/or special interests of marketing students. This course may be completed by undertaking independent research or through an internship experience. Faculty: J. BARR, K. STEWART 1.000 TO 6.000 Credit hours 1.000 TO 6.000 Other hours Levels: Undergraduate Schedule Types: Tutorial Business Division Business Studies Department
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MKTG 4725 - Special Projects in Marketing Prerequisite
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MKTG 4727: Current Topics in Marketing Prerequisite
4.00 Credits
Stockton University
MKTG 3110. Enlightens students about contemporary topics that are reshaping marketing practice. Books by renowned marketing strategists and futurists as well as casebooks about successful companies provide the basis for thought provoking discussions. Faculty: J. BARR 4.000 Credit hours 4.000 Other hours Levels: Undergraduate Schedule Types: Tutorial Business Division Business Studies Department
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MKTG 4727 - Current Topics in Marketing Prerequisite
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MKTG 4800: Independent Study in Marketing
1.00 - 4.00 Credits
Stockton University
Independent Study in Marketing 1.000 TO 4.000 Credit hours Levels: Undergraduate Schedule Types: Independent Study Business Division Business Studies Department
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MKTG 4800 - Independent Study in Marketing
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MKTG 4900: Mktg Special Project
1.00 - 4.00 Credits
Stockton University
Internship in Marketing 1.000 TO 4.000 Credit hours Levels: Undergraduate Schedule Types: Internship Business Division Business Studies Department
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MKTG 4900 - Mktg Special Project
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