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Course Criteria
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3.00 Credits
Social Marketing This course is an introduction to the field of social marketing as it is used to improve the health of the public. Students will examine the concept of social marketing and learn how to apply social marketing principles and techniques to health behavior change and improvement of public health practice. The course will include essential aspects of the social marketing process: the use of a consumer orientation to develop and market intervention techniques, audience analysis and segmentation strategies, the use of formative research in program design and pre-testing of intervention materials, channel analysis for devising distribution systems and promotional campaigns, the employment of the "marketing mix" concept in the intervention planning and implementation, and evaluation techniques for social marketing campaigns. Students will also be introduced to the limitations, challenges and successes of social marketing.
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3.00 Credits
Concepts of Quality This course addresses the issues of quality assurance in health care institutions and not-for-profit organizations. An overview of the history and current status of quality programs is presented. The role of quality in organizational strategic management is also covered. Students will study the role of quality from theory to application in a broad base of organizational settings.
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3.00 Credits
No course description available.
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3.00 Credits
Long-Term Care Systems The class analyzes long-term care in the U.S., addresses system and organizational aspects that affect organizational outcomes and quality of long-term care services, and considers long-term care policy and management issues. It explicitly applies a trajectory model of chronic illness, conceptualizing formal long-term care services as one series of responses to chronic illnesses and disability.
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3.00 - 9.00 Credits
Health Services Management Practicum Provides an opportunity for an administrative field experience in the health care system. The student is introduced to the role requirements and responsibilities of a practicing health manager. Students may select, with the consent of the practicum coordinator, an internship in an appropriate health service organization. Practicum requires participation in a broad fieldwork component and completion project component and a written report of the experience.
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3.00 Credits
Healthy Options for Communities: A Community-Based Practicum in Neighborhood Development This course provides an intensive, structured and supervised community-based group practicum during which students will learn to apply community development theories and tools previously introduced in the HSMCD curriculum, while bringing real value to the local "client" agency or group. The Community Outreach and Service Learning Center located in WSU's Southside Center will serve as the home base of the project's activity. The focus of the project will change with each offering, but will, in general, focus on one of the following: helping a community group identify its needs and assets; developing a plan and mobilizing community resources to respond to an identified problem; creating and launching an awareness campaign; collecting and analyzing data to document a specific community problem; facilitating a strategic planning process; establishing performance-based record keeping; or introducing culturally appropriate service alternatives. Each student will have the opportunity to sharpen his/her practice skills in a supportive yet challenging professional environment.
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3.00 Credits
Quantitative Methods in Health Care This class covers quantitative methods of analysis in health care. It includes concerns for employing such methods but focuses more on the interpretation of methods used by others. The class will include an introduction to certain statistical methods.
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3.00 Credits
Capstone Seminar in Health Services Management and Community Development This seminar is designed to provide students at or near the end of their programs of study, with the opportunity to apply information, from across the curriculum, to a series of multi-faceted issues and problem solving situations germane to professional practice in health services management and community development. Students from both program foci will assess and evaluate issues and concerns, which draw on the common core curriculum and on common ethical decision making situations. Students, whose courses of study have emphasized health services management, will additionally evaluate issues and concerns, which integrate the program core with the knowledge and skills specific to careers in health services management. Students, whose courses of study have emphasized community development, will additionally evaluate issues and concerns, which integrate the program core with the knowledge and skills specific to a careers in health-related community development.
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3.00 Credits
Health Economics Being multidisciplinary in nature, the health care system may legitimately be described, explained, and evaluated by any one of a number of disciplines. Economics is a science that deals with the consequences of resource scarcity and is further specified as descriptive, explanatory, and evaluative economics. In this course, the problems of the health care system are examined through the lens of this economics perspective by exploring the application of economics theories, principles and concepts to the U.S. medical care system.
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1.00 - 8.00 Credits
No course description available.
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