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Course Criteria
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0.00 Credits
No course description available.
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3.00 Credits
Public Information Writing Uses basic journalistic skills of clear, precise writing to communicate effectively with various audiences. Students write press releases, speeches, and popularizations of complex documents. Techniques learned are valuable in writing grant proposals, committee reports, pamphlets, and journal articles. Prerequisites: COMM 301 with a C or better, junior standing, or departmental consent.
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3.00 Credits
Editing for Print Selection, evaluation, and preparation of copy and pictures for publication. Covers copy editing, rewriting, headline and caption writing, and page layout. Prerequisites: junior standing and COMM 301 with a C or better.
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0.00 Credits
No course description available.
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3.00 Credits
COMM 511. Strategic Communication in Organizations Emphasizes the importance of effective communication in building meaningful relationships, grooming civic leadership and producing marketable employees. Human communication skills taught include: how to give effective presentations, facilitate small group discussions, handle conflict, manage diverse constituencies at various levels: organizational, interpersonal, small group, and public; and contemporary topics and issues. Prerequisite: COMM 130 or instructor's consent.
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3.00 Credits
No course description available.
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3.00 Credits
Advertising Copywriting Detailed practice at writing various kinds of advertising copy, including print and broadcast forms. Emphasizes terse, precise writing that evokes response sought by advertiser. Prerequisites: COMM 324 and COMM 301 with a C or better or departmental consent.
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3.00 Credits
Media Buying and Selling Principles, methods, and strategies of buying and selling media for advertising, including study of reach and frequency of the various mass media and specialized media, budgeting, research, rates, market share, and other tools of current buying and selling strategies. Prerequisite: COMM 324 or instructor's consent.
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3.00 Credits
Communication Analysis and Criticism General education further study course. Introduces the methods used for the analysis and critique of various linguistic, pictorial, and aural elements of communication to become more discerning consumers of the various forms of public and mass-mediated messages. Analysis includes print advertisements, radio and television messages, newspaper features, and public speeches. Prerequisites: junior standing and COMM 301 with a C or better or instructor's consent.
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3.00 Credits
COMM 550. Opinion Writing Studies editorial judgment, including practice in writing print, broadcast, and electronic opinion pieces, and examining traditional and new technology research materials available to opinion writers. Prerequisites: COMM 301 with a C or better and junior standing.
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