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Course Criteria
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4.00 Credits
Prerequisite: MATH 152 - Calculus II. Third semester of calculus with a technology-based computer laboratory. Topics include vectors, vector-valued functions, curves in space, functions of two or more variables, partial differentiation, multiple integrals, line integrals, Green's Theorem, Divergence Theorem, and Stokes' Theorem.
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4.00 Credits
Prerequisite: MATH 152 - Calculus II. A course in methods for solving ordinary differential equations including use of Laplace transforms, series and numerical procedures.
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4.00 Credits
Prerequisite: MATH 152 - Calculus II. This course introduces the fundamental concepts of algebra and logic that are needed for computer science. It includes sets, relations, functions and proofs by induction along with their applications to problems in computer science.
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4.00 Credits
Prerequisite: MATH 152 - Calculus II. Includes systems of linear equations, real and complex matrix algebra, determinants, vector spaces, inner product spaces, linear transformations, eigenvalues and eigenvectors and their applications to engineering, management and social science.
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3.00 Credits
Principles of Marketing explores the entire marketing process including internal and external variables which affect the marketing of a product and/or service. The components of an organization's strategic marketing program, including how to plan, price, promote, and distribute goods and services, will be explored. This course provides the foundation necessary for the more advanced marketing courses; the course will cover a range of topics including marketing research, consumer behavior and global marketing.
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3.00 Credits
Prerequisite: MRKT 101 - Principles of Marketing or permission of instructor. Consumer Behavior provides a study of the behavior consumers display in searching for, purchasing and evaluating products, services and ideas which satisfy their needs. The study of consumer behavior focuses on how individuals make decisions to spend their available resources (time and money) on consumption related products. The course will examine how various disciplines such as: psychology, sociology, cultural anthropology, and economics, influences consumer behavior.
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3.00 Credits
Prerequisite: MRKT 101 - Principles of Marketing or permission of instructor. To succeed in today's dynamic business environment, a marketing manager must understand how electronic business systems can enhance a business's relationship with its customers. This course explores the complexities of electronic commerce. Business opportunities, challenges, and management strategies for success will be examined.
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3.00 Credits
Prerequisites: MRKT 101 Principles of Marketing or permission of instructor. This course introduces students to the basic principles and practices of direct and interactive marketing. Topics include customer databases, direct mail, list management, business-to-business marketing and lead generation as well as marketing research for direct marketers. Emphasis will be placed on the central role of the business-to- business and consumer markets in terms of the firm's marketing strategy and the development of the student's critical thinking skills and abilities to focus on such tools for a successful marketing outcome.
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3.00 Credits
Prerequisites: MRKT 101 - Principles of Marketing or permission of instructor. Retailing examines the operations and management of various types of retailing entities. The course covers basic retail management strategies, merchandise planning, sales promotion, customer service, and control practices. The course will also focus on social and technological issues pertaining to retailing.
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3.00 Credits
Prerequisites: MRKT 101 - Principles of Marketing or permission of instructor. This course examines the fundamental elements of the sales function. It integrates the development of skills associated with the job of professional selling with an examination of the role of the sales manager. Topics include: techniques of selling and persuasion, building and maintaining relationships with clients, ethical and legal issues, sales forecasting, territory management, selection of sales personnel, and training, motivating, evaluating and rewarding the sales force.
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