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Course Criteria
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3.00 Credits
This course surveys the development of the major mass communication media: newspapers and magazines, radio, recordings, film, television, and electronic media. This course focuses on fundamental technologies, operations, economics, and influences of mass media. It also focuses on current issues about mass media and society, such as the effects of global concentration of media ownership, and develops analytical tools to help students understand opposing points of views on such issues. Students who complete this course will better appreciate the impact of mass media on the world today and become more proficient observers, consumers, and practitioners of mass media by becoming media literate.
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3.00 Credits
Prerequisites: COMM 101 - Speech I or equivalent training or experience. Presentation Skills for Business and the Professions provides students with the theory and practice of oral communication skills that are essential for entry level positions as well as advancement in today's business and professional careers. Content will include interviewing, leading and participating in meetings and discussions, and presenting material before a business or professional audience. Exercises and activities include speaking from prepared texts or notes, as well as extemporaneous speaking. Students will also work in groups to develop, research, organize, and deliver a business presentation to an invited audience. Students will work with a variety of audio/visual aids, including flip charts, and computer graphics and video. Presentations will be video-recorded for reviewing and critiquing. presentations.
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3.00 Credits
Events Planning/Meeting Management is a survey course that anchors the Events Planning/Meeting Management Certificate Program. This course presents sound principles and practices for public relations practitioners who plan and organize events, meetings, conferences, or conventions and prepares students for employment opportunities with trade and professional associations, consulting firms, non-profit organizations, and corporations. It also enhances employment credentials for independent consultants who manage conferences, conventions, or trade shows.
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3.00 Credits
Intercultural Communication explores communication theories and skills within a cross-cultural context, particularly how different cultures filter experience through their unique views of institutions, conventions, time and space, verbal and non-verbal communication. The course will also reinforce communication skills needed today to participate effectively in the growing cultural diversity of American society and the global community, especially in business, education, and health care.
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3.00 Credits
Prerequisite: ENGL 111 - English I. Introduction to Public Relations examines issues, tasks, and responsibilities of public relations practitioners in a variety of professional settings (e.g., corporate, academic, government, non-profit, trade association and union). The course covers theories and foundations of public relations as well as contemporary practices of public relations in North America. It also explores legal and ethical issues facing professionals in the field of public relations today.
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3.00 Credits
Prerequisite: ENGL 111- English I. Writing for the Media introduces students to the basics of screenwriting for film/video, copywriting for advertising, writing for the web, and treatments for other interactive applications. The course focuses on the development of scripts and storyboards in planning effective Interactive Communication and Entertainment (ICE) packages. The course encourages creative writing intended for production. Areas covered will include beginning preparation, structure, script format, treatment, characterization and visual dynamics.
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3.00 Credits
Prerequisite: ENGL 111 - English I. Introduction to Print, Broadcast, and Electronic News Reporting examines how newspapers, magazines, television, and electronic media gather and deliver the news. It also explores factors that affect news reporting and presentation, ethical issues related to news reporting, and news value. Students learn interviewing skills, how to write in news style, and how to write various types of news stories. These skills are essential in traditional print and broadcast media as well as in modes of electronic bulletin boards, and the Internet. Through lectures, discussions, videotapes, and guest speakers, students learn about the role and responsibilities of news reporters in major news media.
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3.00 Credits
Prerequisite: ENGL 111 - English I. Feature Writing for Print & Broadcast Media examines feature articles in newspapers, magazines, and television and Internet news presentations in order to illustrate key principles and elements of good feature writing. Students will write and critique their own feature articles and sharpen interviewing and researching skills necessary for successful feature writing. Through lectures, discussions, videotapes, and guest speakers students will learn about ways to have their articles published and to explore career opportunities as feature writers.
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3.00 Credits
Prerequisite: One of the following: COMM 254 - News Reporting, COMM 255 - Feature Writing, ARTS 246 - Graphic Design I, ARTS 212 - Photography I, ARTS 267 - Video Production I, ARTS 274 - Web Design, BUSI 153 - Small Business Management. Students from various disciplines collaborate to publish the college's student newspaper both in print and online. Students can register for this course to receive Communication, Arts or Business credit. Many assignments will reflect a student's chosen discipline, but students in all areas will also study the fundamentals of newspaper production as a whole. Areas to be covered include news, features, sports and op/ed writing, interviewing, photography, art/illustration, graphic design/layout, web development, video production and streaming, business/advertising management, promotion/circulation, and basic principles of media law and ethics. Emphasis will be placed on understanding how the various components work together, on the roles and responsibilities of news media in community, and on collaborating to publish the paper. 156 RVCC 2008-2009 Catalog ? For updated information, visit www.raritanval.edu
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3.00 Credits
Prerequisite: ARTS 267 - Video Production I. This course integrates classroom study with the preparation and submission of a final digital multimedia project (independent study) or practical work experience (internship) where the student is employed as a production assistant or other applicable position for approximately 20 hours per week at a firm producing digital communications or entertainment.
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