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33:630:401: Sales Management:The Sales Process
3.00 Credits
Rutgers University-New Brunswick
Problems, policies, and functions of sales management as the vital link between selling and marketing. Role of the sales manager in the development of a successful sales force. Topics include territory and market analyses, compensation, sales planning, ? and control. Prerequisite: 33:630:301. Admission to Rutgers Business School-New Brunswick.
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33:630:401 - Sales Management:The Sales Process
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33:630:428: Marketing and Society
3.00 Credits
Rutgers University-New Brunswick
Social issues that influence marketing activities; social responsibilities of marketing management; consumerism; marketing and urban redevelopment; marketing ethics; political action and reaction; legal aspects of marketing; social gains and costs of marketing. Prerequisite: 33:630:301. Admission to Rutgers Business School-New Brunswick.
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33:630:428 - Marketing and Society
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33:630:430: Qualitative Research Methods
3.00 Credits
Rutgers University-New Brunswick
Introduction to the philosophies, methods, and applications of interpretive consumer research and the practice of consumer and marketing research approaches in general. Prerequisites: 33:630:374, 385. Admission to Rutgers Business School-New Brunswick.
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33:630:430 - Qualitative Research Methods
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33:630:452: Marketing Strategy
3.00 Credits
Rutgers University-New Brunswick
Integrating and applying marketing concepts to the actual problems of real business and nonbusiness organizations. Strong emphasis on the case method of study. Written and oral presentations required. Pre- or corequisite: 33:630:385. Senior Status. Admission to Rutgers Business School-New Brunswick.
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33:630:452 - Marketing Strategy
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33:630:482: Advertising Strategy
3.00 Credits
Rutgers University-New Brunswick
Investigation and solution of actual advertising problems by management; examination of advertising as influenced by the marketing structure and environment. Prerequisites: 33:630:301, 363. Admission to Rutgers Business School-New Brunswick. 01:016:220 Ancient Africa (3) Precolonial African societies and kingdoms: family life, cities, Islam, growth and decline of states, impact of the slave trade, African culture in the Americas. Credit not given for both this course and 01:508:220.
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33:630:482 - Advertising Strategy
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A 01:050:303: Decade in American Culture
3.00 Credits
Rutgers University-New Brunswick
Interdisciplinary approach to understanding a particular decade in American culture, employing the arts, humanities, and social sciences. Decade studied depends on the instructor.
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A 01:050:303 - Decade in American Culture
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EKG 01:377:496: Use and Interpretation
3.00 Credits
Rutgers University-New Brunswick
Evaluation of the scientific basis and utility of the EKG and exercise stress test. Information on obtaining and interpreting EKGs. Prerequisite: 01:146:356. Recommended: 01:377:370.
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EKG 01:377:496 - Use and Interpretation
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SAS 01:090:250,...,299: Honors Program Seminar
3.00 Credits
Rutgers University-New Brunswick
Selected topics in the arts and sciences. Titles vary from semester to semester. Open only to SAS Honors Program students and NB General Honors Program students.
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SAS 01:090:250,...,299 - Honors Program Seminar
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