|
|
|
|
|
|
|
|
|
|
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
-
3.00 Credits
Extensive overview of marketing: the process of creating goods and services in response to consumer wants and needs. Study of the marketing function in business firms and nonprofit organizations. Consumer behavior, marketing research, industrial marketing, pricing, channels of distribution, and promotion. Prerequisites: 33:010:272; 01:198:170; 01:220:102,103; 01:640:135; 01:960:285. Admission to Rutgers Business School-New Brunswick.
-
3.00 Credits
Analysis of sales strategy and methods; development of the sales plan; coordination of personal selling and sales promotion. Prerequisite: 33:630:301. Admission to Rutgers Business School-New Brunswick.
-
3.00 Credits
Advertising viewed as a promotional function in the context of marketing objectives. The history and economic significance of advertising; its social importance and relation to business organization; study of advertising functions. Prerequisite: 33:630:301. Admission to Rutgers Business School-New Brunswick.
-
3.00 Credits
Channels of distribution approach to the retailing function. The changing character of retail competition; relations between manufacturers and middlemen; procedures and problems of retail management. Emphasis on the smaller entrepreneur as well as the large retail organization. Case studies, field projects. Prerequisite: 33:630:301. Admission to Rutgers Business School-New Brunswick.
-
3.00 Credits
Study of the functions, concepts, and decisions required in the introduction, maintenance, and deletion of products. Special attention given to the areas of new-product need, new-product development, and product planning and strategy. Prerequisite: 33:630:301. Admission to Rutgers Business School-New Brunswick.
-
3.00 Credits
Analysis of industrial marketing planning and activities; the management of distribution channels, costs, and policy development. Prerequisite: 33:630:301. Admission to Rutgers Business School-New Brunswick.
-
3.00 Credits
Analysis of economic, social, and political environments influencing ? international markets; comparative studies of global buying behavior, international marketing strategy, and operations. Prerequisite: 33:630:301. Admission to Rutgers Business School-New Brunswick.
-
3.00 Credits
Addresses the challenge of marketing services and managing the service component of product/services combinations. Issues covered include service design, quality definition, satisfaction measurement, performance guarantees, and internal and external marketing planning and execution. Prerequisite: 33:630:301. Admission to Rutgers Business School-New Brunswick.
-
3.00 Credits
Explores the roots of buyer behavior from a managerial perspective, drawing on the disciplines of psychology, sociology, and anthropology. Development of sound marketing strategy. Topics include perception, learning, communication, cognition, memory, motivation, and attitudes of consumers. Prerequisite: 33:630:301. Admission to Rutgers Business School-New Brunswick.
-
3.00 Credits
Techniques of marketing research and the role of the marketing research department in a business structure. Emphasizes the use of analytical techniques in the design and conduct of marketing research. Problem formulation; collecting and organizing respondent data; evaluation and use of research findings. Prerequisites: 33:623:385, 33:630:301. Admission to Rutgers Business School-New Brunswick.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Privacy Statement
|
Terms of Use
|
Institutional Membership Information
|
About AcademyOne
Copyright 2006 - 2024 AcademyOne, Inc.
|
|
|