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BUAD 3330: Principles of Marketing
3.00 Credits
Graceland University-Lamoni
An examination of the field of marketing with a view to developing an understanding of the function of marketing and the operation of the market system. Prerequisite: ECON1320.
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BUAD 3340: Business Law
3.00 Credits
Graceland University-Lamoni
Study of legal rules governing the usual business transactions and relations. Consideration of selected cases in areas such as contracts, agency, sales, negotiable instruments, private property, and bankruptcy. Prerequisite: Junior standing or above.
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BUAD 3380: Principles of Business Finance
3.00 Credits
Graceland University-Lamoni
A study of principles and problems basic to a business firm's decisions in planning for and managing financial resources for the purpose of maximizing the value of these resources. Prerequisites: MATH1380, ACCT2320, and ECON1320. Goal 4ab
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BUAD 3400: Small Business Ventures and Entrepreneurship
3.00 Credits
Graceland University-Lamoni
Provides an opportunity to develop a business plan for a new venture or expansion of an existing company. Students are expected to acquire skills in evaluating business ventures, learn alternative financing sources, develop ideas for differentiating products, and to develop an understanding of what is required to harvest the profits in a growing business. Prerequisites: ACCT2320 and ECON1320.
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BUAD 3440: International Business
3.00 Credits
Graceland University-Lamoni
An exploration in adapting business theory to the international environment, market forces, cultural influences, and local business practices. Prerequisite: ECON1320.
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BUAD 3450: Organizational Behavior
3.00 Credits
Graceland University-Lamoni
Human aspects of business organization, as distinguished from economic and technical aspects, and how they influence efficiency, morale, and management practice. Prerequisite: Junior standing or above. Goal 2d
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BUAD 3480: International Marketing
3.00 Credits
Graceland University-Lamoni
Introduction to the theory and practice of international marketing activities, striving for synergism in analysis, planning, implementation and control of marketing processes. Prerequisite: BUAD3330.
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BUAD 3490: Human Resource Management
3.00 Credits
Graceland University-Lamoni
A comprehensive review of essential personnel management concepts, laws, controversies, and techniques for success currently being used in business.
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BUAD 3500: Marketing Strategies
3.00 Credits
Graceland University-Lamoni
Analysis of problems facing marketing managers in the formation of marketing policies with specific reference to promotion, product development, and marketing channels. Prerequisite: BUAD3330.
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BUAD 3510: Integrated Marketing Communication
3.00 Credits
Graceland University-Lamoni
Coordinating the various promotional mix elements within a communication campaign to create maximum clarity and impact. Includes advertising, public relations, direct marketing, sales promotion and personal selling, and explores strategies for combining and integrating them into an effective campaign. Students will also be introduced to theories, models and tools to make better promotional communication decisions. Prerequisite: BUAD3330. Goal 4c1
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