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Course Criteria
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3.00 Credits
Study of the graphic revolution and "image" as a powerful instrument of communication in society. Investigation of the pseudo-event, propaganda, public opinion and man's insatiable appetite for information. All forms of visual media (print, TV, advertising, digital, cinema, computer and the Internet) will be analyzed for obvious and hidden messages and their effects. Spring
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3.00 Credits
An introduction to the process of graphic arts production with emphasis on the various methods and techniques translating ideas and information to print material. The primary focus will be on production, layout and typography as they apply to print media, advertising and public relations. Newspaper, magazine and newsletter formats are discussed. Prerequisite: MCOM 220 Winter
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3.00 Credits
Study and discussion of ethical and moral considerations among journalists, acceptable actions by staff and management, as well as discussion of the grey areas of media responsibility. The course will also include legal issues such as constitutional and statutory law and the regulating agencies which affect the media. Student is required to participate in a community field service assignment. (Completion of the general education ethical foundation is required before beginning this course.) Prerequisite: MCOM 101, MCOM 200, MCOM 220 Winter
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3.00 Credits
This course is a general overview of the field of public relations-how it functions in organizations and in society. The course proceeds from the perspective that public relations is a communication management function through which organizations adapt to, alter or maintain their environment in order to achieve organizational goal. The course addresses how public relations is used to improve productivity for business, government and not-for-profit organizations; how organizations can more effectively respond to regulatory initiatives and organization-wide strategic planning. Prerequisite: For MCOM, GDES and NEWM majors: MCOM 101, MCOM 201 Spring
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1.00 - 3.00 Credits
Students will gain experience in writing for a newspaper on deadline. Students will write news, feature, sports and editorial articles. This practical experience will also include a variety of duties in non-reporting areas will help to create a well-rounded journalist. Fall, Winter, Spring
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1.00 - 3.00 Credits
Students will gain experience in writing for a newspaper on deadline. Students will write news, features, sports and editorial articles. This practical experience will also include a variety of duties in non-reporting areas will help to create a well-rounded journalist. Fall, Winter, Spring
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3.00 Credits
In depth study of photojournalism that includes assignment on deadline for all categories of photojournalism. Course includes individual assignments as well as photo essays and projects. Study of master photographers and photojournalists is included. The impact of photography as an information/communication tool, legal and ethical issues are discussed. Prerequisite: MCOM 215, MCOM 225 Spring
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3.00 Credits
Advance newswriting and copyediting for print media, covering local government, beats reporters, multipart in-depth stories, ethics and the law. Course includes intensive copyediting, headline writing, use of computer-assisted reporting techniques and news preparation. Prerequisite: MCOM 201 Spring
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3.00 Credits
Hands-on instruction in non-linear, digital video editing and field video production. Students will produce newscasts and/or individual video projects. This course uses a Macintosh-based non-linear digital editing system. Prerequisite: MCOM 332 Spring
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3.00 Credits
Principles of scriptwriting for radio and television. Broadcast voice development interviewing and production. Use of actualities, tape editing and splicing. Extensive use of KLIF radio air shift and attendance at KLIF staff meetings required. MCOM 101, MCOM 200 Fall
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