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  • COM 203: Creative Thinking

    3.00 Credits
    American Academy of Art

    Prerequisite: Completion of COM101 and COM102 3 semester credit hours Students develop their communications skills in the area of unique and alternative solutions, creative ideas and brainstorming techniques. Creativity is a process of combining and recombining ideas and this course gives the student the tools to deliberately "turn on"their creativity, to produce and connect ideas for meaningful and useful purposes. Creative processes and the various stages of the processes are reviewed, experienced and further developed.
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  • COM 303: Professional Writing

    3.00 Credits
    American Academy of Art

    Prerequisite: COM101, COM102 3 semester credit hours An educated person needs to know how to communicate in the language of business. This general education course will introduce students to such subjects as cover letters, memos, reports, grant proposals, proofreading, memo writing and billing communications.
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  • COM 410: Special Topics in Communication

    3.00 Credits
    American Academy of Art

    Prerequisite: Competion of COM 101, 102 3 semester credit hours This seminar course focuses on different theoretical, conceptual or thematic approaches to examine specific communication issues. Course work includes readings, lectures, discussions and papers.
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  • DES 201: Introduction to D Design

    2.00 Credits
    American Academy of Art

    Prerequisite: Completion of Foundation Studies 5 semester credit hours This course is designed to offer students an introduction and understanding of the strategies, technical elements and tools used by graphic designers to solve problems when communicating visually. Directed 2-D assignments, initially concentrating in black-and-white media, will allow students to learn discipline-specific information, deliver experience via hands-on practice and create an understanding of the history and principles of graphic design.
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  • DES 202: Intermediate D Design

    2.00 Credits
    American Academy of Art

    Prerequisite: DES201 5 semester credit hours This intermediate design course consists of continuing instruction building on the basics of graphic design. Topics to be covered include 2-D and 3-D design problems, including the materials, principles and production techniques of graphic design. Building on the basic rules of typography, type will be used to solve increasingly complex problems. Projects include multi-page layouts, package design and multidisciplinary, integrated campaign-related design.
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  • DES 300: Digital and Pre-press Production

    3.00 Credits
    American Academy of Art

    Prerequisite: DES202 5 semester credit hours This course consists of instruction introducing digital and pre-press printing concerns. Topics will focus on the development of knowledge of the history of printing, ink and color models, manual and digital print production, technical aspects of printing and printing processes, working with service bureaus and printers, error reduction, estimating budgets, working with papers and other printing materials, types of printing equipment, working on-press and the proofing process. Field trips and visiting lecturers will be incorporated into this course.
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  • DES 305: Packaging Design

    3.00 Credits
    American Academy of Art

    Prerequisite: Completion of EDS201, CGF201, DES202, VCM201 5 semester credit hours This course provides an intensive examination of materials and processes as they relate to the manipulation of forms for packaging. Through understanding of the qualities inherent in various packaging materials, students will produce a variety of packaging solutions dealing with shape, form and volume. Analysis of three-dimensional form is stressed with strong emphasis being placed on logo-type design, package copy and typeface selection. Discussions will take place about materials (glass, metal, plastic, paper), printing methods and market research. Students will be involved in the development of package design from idea to finished product. This comprehensive studio stresses "good design" from initial concept through the printedpiece and finally to point-of-purchase display in the marketplace. Appropriate thinking derived from research and understanding of the project allows students to produce finished pieces innovative in packaging development and accurate in terms of client goals. Comping skills will be sharpened by these experiences, which will aid in the creation of packaging projects in the subsequent packaging course.
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  • EDS 201: Electronic Imaging

    3.00 Credits
    American Academy of Art

    Prerequisite: Completion of Foundation Studies 5 semester credit hours Students develop their illustrative and design skills utilizing digital imaging software. Electronic Imaging is explored through techniques and concepts such as digital photography, collage, painting/drawing simulation, filter and imaging processing and special effects. In addition to studying digital imaging in depth through overview lectures and demonstrations, students will also be exposed to current trends and developments in the industry such as the Internet, web pages, animation and digital video.
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  • EDS 301: Advanced Electronic Imaging

    3.00 Credits
    American Academy of Art

    Prerequisite: Completion of CGF201 and EDS201 or permission of the department chair 5 semester credit hours The content of this course will focus on applying use of 2-D imaging software. Students will create, manipulate and modify 2-D objects and images. Software tools will allow for effects that stimulate and expand upon traditional imaging techniques as well as explore new effects that are unique to electronic-based systems. The course will emphasize the traditional art building blocks of color, shape, line, texture and composition to create imagery. Projects will cover a variety of illustrative and pseudo-photographic techniques. Scanned images, digital photographs and stock photo CDs will be combined and manipulated to form compositions for both commercial and fine art applications. Realistic, representational imagery as well as abstract and experimental images will be explored. Various printing options will be reviewed, demonstrated and applied. Special effects software will also be used.
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  • FND 101: Fundamentals of Art I

    5.00 Credits
    American Academy of Art

    5 semester credit hours The Fundamentals of Art is a year-long course that, together with Beginning Life Drawing, comprises the Foundations Program. This program introduces all students to the principles of drawing, design, composition, perspective and color. FND101 covers theory and practice in design, linear and aerial perspective, form structure, organization of light and shadow and texture. Students learn how to gather visual references, do thumbnail sketches and develop their rough ideas to a final finished product, while gaining proficiency in the use of several black-and-white media.
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