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Course Criteria
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3.00 Credits
Prerequisite: COMM 130 or consent of Instructor. Introduction to the process, principles, challenges, skills and tools needed for successful multimedia production, focusing on media convergence in web formats. Those media of primary interest include photography, writing, sound, animation and video. The primary authoring environment used in the class will be Macromedia Flash, chosen for its ability to bring multiple communication channels together. Basic computer programming will be used to explore the challenges of human-computer interaction and multimedia extensibility. Students of diverse backgrounds and talents are encouraged to work together to contribute and deepen their individual expertise and to add breadth to their knowledge of other areas. (Every other semester)
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3.00 Credits
Prerequisite: Must supply own digital camera. Examines functions of pictures in the print and online media, how to maximize their effectiveness, and provides experience in picture taking and digital enhancement procedures. Students must supply their own digital cameras. (Fall, Winter, Spring)
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3.00 Credits
Prerequisite: COMM 140 Explores the nature of media fi rms and how they are led and managed. Introduces basic management concepts and business principles. (Every other semester)
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3.00 Credits
Prerequisite: COMM 230 Examines and provides practice of how advertisers must condense all that can be said about a product into a few, pertinent, succinct, compelling points. Studies historic cases of advertising copywriting issues and challenges confronting business, government, education, for-profi t and not-for-profi t entities. The responsibilities of an account planner will also be examined. (Fall, Winter, Spring)
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3.00 Credits
Prerequisite: COMM 111 and COMM 235 Emphasis is on developing the understanding, skills, and discipline needed to produce professional-caliber public relations work. (Fall, Winter, Spring)
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3.00 Credits
Prerequisite: COMM 230 or COMM 235. Development and design of comprehensive research programs for advertising, public relations, and journalism professionals, including data sources, design of questionnaires, data collection, fi eld investigation, audience analysis (including focus groups) and surveying, and content analysis. Basic statistical functions will be explained and utilized. (Fall, Winter, Spring)
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3.00 Credits
Prerequisite: Comm 230 or Comm 235 & COMM 337 Students learn how to strategically plan communication campaigns and how to use media to effectively accomplish and implement objectives, strategies and tactics. Understanding basic communication research is a prerequisite. (Fall, Winter, Spring)
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3.00 Credits
Prerequisite: COMM 111 Teaches journalistic modes of media writing beyond skills taught in COMM 111. (Fall, Spring)
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3.00 Credits
Prerequisite: COMM 111 or a 300-level English course Principles of improving written copy, including sentence structure, agreement, case, voice, punctuation, spelling, clarity, conciseness, coherence, accuracy, sensitivity and style. Both micro- and macro-editing of copy will be considered. (Every other semester)
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3.00 Credits
Prerequisite: COMM 130 The advanced practice of design principles for digital, publication, video, and web applications are reinforced through a series of projects, case studies, and hands-on learning activities requiring the use of digital graphics, layout, web design, and video editing tools. Advanced projects with realistic situations have broad application in all forms of visual media. (Fall, Winter, Spring)
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