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Course Criteria
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3.00 Credits
Prerequisite: COMM 111, B 220, 300 level English writing class or consent of Instructor. Covers fundamentals and principles of effective advertising and promotion and the integration of advertising with other elements of marketing communication. Related projects are provided for individuals to demonstrate and apply those principles using various media. Associated economic, social, and ethical issues are also discussed. (Fall, Winter, Spring)
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1.00 Credits
Fee: $12.00 Prerequisite: B 301, B 321, B 341, B 361 with C- or higher and acceptance to Business Management Integrated Emphasis program. Apply online on the Business Management homepage. Must contact Business Department. For non-communication majors. The student will learn how to develop creative concepts that accomplish advertising objectives and convey brand positions to the target audience through various media. This course is part of the Business Management Integrated Emphasis program. Students must apply for the program via the Business Management homepage. If they are accepted to the program, the department will register the student for the class. (Fall, Winter, Spring)
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3.00 Credits
Prerequisite: Comm 111, B 220, or 300-level English writing class. Explores the history, philosophy, and practices of public relations in business, government, education and other organizations. (Fall, Winter, Spring)
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3.00 Credits
Prerequisite: COMM 111 or consent of Instructor. History of American journalism; orientation to print journalism careers; information-gathering strategies and techniques, including human source, library, database and Internet searching; proper use of varied source and data information; interviewing and reporting techniques. Introduction to beat reporting and the values that undergird journalism in American society. (Fall, Winter, Spring)
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3.00 Credits
Prerequisite: COMM 150 Analysis of communication principles and practices in organizations from a theoretical perspective, methods to improve communication practices and review of career opportunities in the fi eld. (Fall, Winter, Spring)
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3.00 Credits
Prerequisite: Commm 111, or 300-level English writing course. For Broadcasting emphasis majors or minors, or consent of Instructor. Orientation to radio, television and other electronic media careers. Hands-on and interactive lab assignments provide introduction to basic radio and television production techniques. (Fall, Winter, Spring)
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3.00 Credits
Prerequisite: COMM 260, or consent of Instructor. Concurrent registration with COMM 260 permissible. Study and practice of television production techniques, with particular emphasis on news and commercial material. Involves operation of equipment as well as performance opportunities. (Fall, Winter, Spring)
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1.00 Credits
Prerequisite: COMM 100. Communication major or minor or consent of Instructor. Non-affi liated practicum gives students experience in communication by applying lessons/ knowledge learned in class to real-life projects. (Fall, Winter, Spring)
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3.00 Credits
Prerequisite: COMM 111 or COMM 140. Course surveys theories and cases on free speech and free press in Anglo-American society; examines signifi cant ethics principles and moral/ethical issues confronting media professionals and organizations. (Fall, Winter, Spring)
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3.00 Credits
Prerequisite: COMM 130 or consent of Instructor Technical, contextual and communication-directed introduction to user-centered web design and production. Training in creating web pages, designing graphics and writing copy for online distribution. Overview of the history, current function and future possibilities of the web. (Every other semester)
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