Course Criteria

Add courses to your favorites to save, share, and find your best transfer school.

  • MKTG 390: e- Marketing

    0.00 - 4.00 Credits
    Ramapo College of New Jersey

    This course examines how the Internet and related technologies are transforming the ways in which firms market their products and services to provide greater customer value and make money in the process. Drawing on research and business practices, this course will provide students an appreciation of the opportunities and challenges that marketing manager's face in this dynamic environment. This course objective is to equip students to better understand and direct the E-Commerce process by integrating business models, marketing, and Internet technology. Topics covered will include examination of emerging business models, customer relationship management (CRM), role of data mining and data warehouses, personalization, branding issues, dynamic pricing and price competition, role of the Internet as a communications/advertising medium, distribution through the Internet and e-tailing, and legal and ethical issues. The role of new technologies such as wireless applications and the marketing potention in "mobile-commerce" will also be discussed. 0.000 TO 4.000 Credit Hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Anisfield School of Business College Marketing Department
    ShareMKTG 390 - e- Marketing
    Favorite

  • MKTG 398: Transfer Elective

    0.00 - 4.00 Credits
    Ramapo College of New Jersey

    This course designation describes a transfer course from another institution where an equivalency to a Ramapo College course has not been determined. Upon convener evaluation, this course ID may be changed to an equivalent of a Ramapo College course or may fulfill a requirement. 0.000 TO 4.000 Credit Hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Anisfield School of Business College Marketing Department
    ShareMKTG 398 - Transfer Elective
    Favorite

  • MKTG 399: Transfer Elective

    0.00 - 4.00 Credits
    Ramapo College of New Jersey

    This course designation is used to describe a transfer course from another institution which has been evaluated by the convener. A course with this course number has no equivalent Ramapo course. It may fulfill a requirement or may count as a free elective. 0.000 TO 4.000 Credit Hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Anisfield School of Business College Marketing Department
    ShareMKTG 399 - Transfer Elective
    Favorite

  • MKTG 400: Independent Study: Marketing

    0.00 - 4.00 Credits
    Ramapo College of New Jersey

    Limited opportunities to enroll for course work on an Independent Study basis are available. A student interested in this option should obtain an Independent Study Registration Form from the Registrar, have it completed by the instructor and school dean involved, and return it to the Registrar's Office. Consult the current Schedule of Classes for policies concerning Independent Study. 0.000 TO 4.000 Credit Hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Independent Study Anisfield School of Business College Marketing Department
    ShareMKTG 400 - Independent Study: Marketing
    Favorite

  • MKTG 410: Entrepreneurship

    0.00 - 4.00 Credits
    Ramapo College of New Jersey

    The study of entrepreneurs as marketing innovators, combining different technologies or business concepts to produce marketable products or services. Students will study financing, production and identification of marketing gaps skills to set up newly created firms. The course is designed to aid students to recognize potentially profitable opportunities, conceptualize venture strategy, and become key forces in successfully moving ideas from the laboratory to the marketplace. 0.000 TO 4.000 Credit Hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Anisfield School of Business College Marketing Department
    ShareMKTG 410 - Entrepreneurship
    Favorite

  • MKTG 420: New Product Management

    0.00 - 4.00 Credits
    Ramapo College of New Jersey

    This course is designed to introduce the marketing student to one of the most essential market activities used by companies seeking growth within the marketplace. Emphasis will be placed on providing information on product improvement/modification, product imitation and new product development, all within a framework of the new product development process. The class will consist of lectures and a new product development project. 0.000 TO 4.000 Credit Hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Anisfield School of Business College Marketing Department
    ShareMKTG 420 - New Product Management
    Favorite

  • MKTG 430: Marketing Management

    0.00 - 4.00 Credits
    Ramapo College of New Jersey

    The purpose of this course is to integrate the content of all courses taken by marketing students and to develop a management perspective for their application in marketing career work. The orientation is decision-making rather than descriptive. It emphasizes strategic choices and profit accountability. Applications will be given highest priority through extensive use of the case method and decision simulation exercises. The course includes a significant business research project dealing with integrating analysis and policy determination at the overall management level. This is a capstone course to be taken no earlier than the first semester of the senior year. 0.000 TO 4.000 Credit Hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Anisfield School of Business College Marketing Department
    ShareMKTG 430 - Marketing Management
    Favorite

  • MKTG 490: Advanced Topics in Marketing

    3.00 Credits
    Ramapo College of New Jersey

    The descriptions and topics of this course change from semester-to-semester, as well as from instructor-to-instructor. Prerequisite: varies with the topic offered. 0.000 TO 4.000 Credit Hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Anisfield School of Business College Marketing Department
    ShareMKTG 490 - Advanced Topics in Marketing
    Favorite

  • MKTG 498: Transfer Elective

    0.00 - 4.00 Credits
    Ramapo College of New Jersey

    This course designation describes a transfer course from another institution where an equivalency to a Ramapo College course has not been determined. Upon convener evaluation, this course ID may be changed to an equivalent of a Ramapo College course or may fulfill a requirement. 0.000 TO 4.000 Credit Hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Anisfield School of Business College Marketing Department
    ShareMKTG 498 - Transfer Elective
    Favorite

  • MKTG 499: Transfer Elective

    0.00 - 4.00 Credits
    Ramapo College of New Jersey

    This course designation is used to describe a transfer course from another institution which has been evaluated by the convener. A course with this course number has no equivalent Ramapo course. It may fulfill a requirement or may count as a free elective. 0.000 TO 4.000 Credit Hours 0.000 TO 4.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Anisfield School of Business College Marketing Department
    ShareMKTG 499 - Transfer Elective
    Favorite
To find college, community college and university courses by keyword, enter some or all of the following, then select the Search button.
(Type the name of a College, University, Exam, or Corporation)
(For example: Accounting, Psychology)
(For example: ACCT 101, where Course Prefix is ACCT, and Course Number is 101)
(For example: Introduction To Accounting)
(For example: Sine waves, Hemingway, or Impressionism)
Distance:
of
(For example: Find all institutions within 5 miles of the selected Zip Code)
Privacy Statement   |   Terms of Use   |   Institutional Membership Information   |   About AcademyOne   
Copyright 2006 - 2024 AcademyOne, Inc.